Need strategy for new product

Discussion in 'General Marketing' started by Mailzas, Nov 19, 2006.

  1. #1
    Hi,

    Let me introdue myself. I am Vilius, 26 years business person from Lithuania.
    I have 2 part time programmers and one administration/marketing girl.
    We are near finish to create product which does:

    * traffic source testing
    Where your marketing ROI is highests

    * split testing service
    A or B page convert more visitors

    * multivariate taguchi testing
    Test all factors at once. header, image, guarantee and so on....

    What would be the best strategy to launch a product?
    * Launch product locally in Lithuania, to get some success?
    * service type monthly fee?
    * success payment (pay us only when we optimize Your pages,
    to do this i need freelancer copywriter)
    * 300$ license fee. I would install encoded php script to their
    server. + small installiation fee + moneyback qarantee
    * Do everything at once, on different domains

    +affiliate program?
    What is best way to recruit affiliates?
    +Do some PR?
     
    Mailzas, Nov 19, 2006 IP
  2. Thiagoo

    Thiagoo Peon

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    #2
    Hi Vilius, why would you launch it in lithuania? lol...
    Invest on adwords and stuff, if it's really good it will sell alot eventually.

    Make the license less expensive or it won't be popular.
     
    Thiagoo, Nov 19, 2006 IP
  3. Mailzas

    Mailzas Peon

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    #3
    Well Lithuania is local market for my, I can get some media attention, make some contests, participate in conference and so on...
     
    Mailzas, Nov 19, 2006 IP
  4. Mailzas

    Mailzas Peon

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    #4
    Also I am looking for email marketing software. Could anyone recomend something which is:
    Up to 10$ month
    Can handle at least 1000 subscribers
    Multilanguage support
     
    Mailzas, Nov 19, 2006 IP
  5. Jasonb

    Jasonb Well-Known Member

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    #5
    Jasonb, Nov 19, 2006 IP
  6. drig

    drig Peon

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    #6
    Well, its seems like youd want to create some pre-launch buzz. This can be acheived by taking pre-orders and posting on multiple forums and a strong ($250+) PRWEB press release. Affiliates are a great way to get extra sales (only pay when you make money) and I use shareasale.com.
    Have multiple options. Much like vbulletin, have an option for a leased license (1yr) and an option for an owned license. Check out http://phpaudit.com/ and http://www.buildexec.com/.
     
    drig, Nov 19, 2006 IP
  7. Mailzas

    Mailzas Peon

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    #7
    Hi drig,

    Pre-launch buzz seems like very good idea. Thanks
    for links. You meant prweb.com?
    Do they write press realease for 250$ and distribute it?
    Or I should write it myself and for 250$ they will
    distribute?

    How much money per year I can expect if I do everything right?
    Is it really possible to earn 5000$ per month with a good
    product?
     
    Mailzas, Nov 19, 2006 IP
  8. drig

    drig Peon

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    #8
    With prweb.com, you write your press release and they distribute it. Its paid now and you select the amount. Theres lots of info here about it, just search for "prweb." And sure, its possible to earn $10,000,000+ per month with a good product...
     
    drig, Nov 19, 2006 IP
  9. Mailzas

    Mailzas Peon

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    #9
    Hi,

    Just made marketing plan. As I do not have experience at all, maybe
    You could point me where my plan could be improved, and maybe some things
    are not needed. Is it realistic and so on. I would plan to use freelance marketers to do tasks listed. I am very short of money.

    Marketing plan for “ROI testing suite”

    • Tests advertisement sources, do not loose money!
    • Get more conversions by using Split test(Also call’ed A/B test)
    • Get even more conversions by using Taguchi test
    • Only 1 hour needed to start testing
    • Money back qarantee

    Write texts for our affiliate program:
    Budget 400$
    + winner get free license for ROI testing suite

    Main page text:
    Text why someone should participate in our affiliate program? What do they get? Please propose good payment structure.

    Step One – Send this email to your members
    Please write at least 3 emails.

    Step Two – Add the banners to your site
    Create text for banners 6-7 messages
    Design work is not needed

    Step Three – Add this review to your Blog
    Write a review abut our software.

    Step Four – Use Our Tell a Friend tool
    Write text for tell a friend tool.

    Step Five – Change Your Email Signature to this
    Write 4-5 sample signatures

    Step Six – Change your Forum Signatures to this
    Few more signatures

    Main page copywriting
    Budget 300$
    I need really good copy which converts lot of traffic. We will drive some PPC traffic to it. After You create copy. We will install Split testing and taguchi testing suite. You will do some more optimization to get conversation up.

    +Copywriter will get license ROI testing suite. 300$ value.

    Google advertisements + keywords
    Budget 100$
    + Write 4-5 Google advertisements
    + find out 40-50 keywords for advertising. Something like taguchi, multivariate, split test a/b test and so on….

    Affiliate campaign
    Budget: 400$

    To affiliates we will pay 60% of sales made. Get 50 active affiliates to promote our product. Each affiliate should make at least make 1 sale.
    Time to complete 1 month

    PRWEB
    Write 10 press release articles. Submit them via PRWEB.
    Budged for writing articles 100$
    Budget for submitting articles 400$

    CREATE SOME BUZZ
    Budged: 200$
    BLOG will be installed 30 days before product launch. You will need create buzz. ~20 blog entries, with samples how to use product, how to setup website for profit, how product price outperforms others products... Some audio introduction.
    3 days before launch email
    1 day before launch
    Launch day email.

    VIDEO TUTORIAL CREATION:
    Budget: 300$

    How to create actions
    How to create Taguchi test
    How to create Split test
    How to create ad campaign
     
    Mailzas, Nov 20, 2006 IP