SEO is the best online marketing technique which is cost effective so it is suitable for small to mid size businesses. It ensures the visibility of your site and helps in grabing the traffic that results in the volume of your sales as it is the goal of every business.
Email Marketing Social Networking Directory submission blog comments RSS etc these will help you in your marketing
Cost effective method for online marketing is SEO. No other modes were cost effective. Also it provides you the best permanent, not sure, results for it. The SEO process involves many methods for marketing in online, which will improve your site in better form..
Give your website visitors a clear call to action. If your site isn't intended to sell a product or gain a customer, then what is it for? Your internet marketing techniques should have a clear purpose, meaning that every page on your site should focus on getting the visitor to take an action. This could be purchasing something online, filling out a form or sending an email, making a phone call, or even simply moving on to the next step in the process. Your website should be more than a static billboard proclaiming that you are open for business- it should compel your visitors to follow a specific path that leads to a sale. The answer can be as simple as placing a prominent offer on your pages.