Does your CTR effect your RPM?

Discussion in 'AdSense' started by JamesIsDusk, May 7, 2012.

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  1. #1
    If your CTR is high or low, does it make your RPM higher or lower?
     
    JamesIsDusk, May 7, 2012 IP
  2. lifeplayer

    lifeplayer Notable Member

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    #2
    RPM = 1000 X CTR X CPC
    if your CPC is remain the same, then higher CTR will increase the number of RPM
     
    lifeplayer, May 7, 2012 IP
    JamesIsDusk likes this.
  3. JamesIsDusk

    JamesIsDusk Guest

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    #3
    Thank you very much! :-D
     
    JamesIsDusk, May 8, 2012 IP
  4. JC007

    JC007 Active Member

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    #4
    From what I have found on the web, the higher CTR the lover RPM..
    This is just my guess
     
    JC007, May 8, 2012 IP
  5. JamesColin

    JamesColin Prominent Member

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    #5
    yes of course, CTR is directly related to RPM.

    Since I can't really fix quickly the cpc value, working on improving the ctr % is my only way of increasing my RPM.
     
    JamesColin, May 9, 2012 IP
  6. JamesIsDusk

    JamesIsDusk Guest

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    #6
    That's what I've always thought but apparently it's the other way around! :confused:
     
    JamesIsDusk, May 9, 2012 IP
  7. lifeplayer

    lifeplayer Notable Member

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    #7
    This happen only if you CPC drop because of low quality click or invalid click
     
    lifeplayer, May 9, 2012 IP