Hey guys, I'm relatively new to SEO, have been studying it for around 5 or 6 months now and understand most of the principles behind it. I expect every link building strategy starts from the same point. Do you have any pointers on how to go about a "best practice link building campaign"? Many thanks, Josh
It depends if you want to take a White Hat or Black Hat approach. (You're better off with White Hat if you want long-term results.) It also depends upon your niche. First point, get your site in order. After that, use social media to create awareness and get followers (this will be on-going, don't expect quick results). Look at what your competitors are doing and do it better. That means, make sure your backlink sources are higher quality. Really, just research your niche and competition, though, and be relevant.
create quality content that will benefit many, create awareness for it webmasters are more likely to include links to quality content
It's not clear what your question is, sounds almost like you've been reading sales jargon from seo companies. It's pretty simple, you find high volume keywords relevant to any pages on your site, then you build anchor text rich links to those pages. How you ought to build links depends on a bunch of things. The big factors are how much time you have, how much money you have and how competitive the keywords are. The most effective way to build links is to just buy links from the best, most authoritative and relevant sites. The problem with this is it'll cost you. Got no money? Then you can write articles, put your links in them and ask blog owners to host them for you. You can create link pyramids with web 2.0 properties, pepper them with blog comments and all that crap. Less effective but free. There's a lot of money in selling nonsense link building services to people that don't understand SEO properly. They usually involve a combination of blog comment spamming, forum profiles and generally ridiculous amounts of terrible, weak links. Don't buy this crap, it generally doesn't work and if it does work it's only temporary.