We have launched our new SEO Software SEO STRING. It's a very hard working effort of our team. We're now looking to market it. What are your suggestions to derive traffic onto our spftware website. we'r starting from Forums what should be our next step?
What forums are you using? Warrior forum is a great way to get it out there and not only get customers but also have affiliates sell for you. Have you thought about clickbank?
You want good sales copy that includes testimonials and case studies that show clearly the impact of your solution. You can comment in various relevant forums that allow you a signature to link to your site and you could consider solo ads in e-newsletters that reach your target audience.
I'd agree with this and you may even want to hire a really good copywriter if writing sales copy is not your strength. It's good to do it right the first time. I'd also agree with using the warrior forum for promotion as well as finding good copywriters. Congrats on the project.