Well.. if one has a large number of Facebook likes it means there is relevant information on that page which ultimately drives traffic to your website. So the most basic function is to promote the services/Products through such fan pages and it can help in bringing traffic to your website ! But the thing is to post quality and relevant information on such fan pages and in return you will get traffic which will help your business to groom well in market.
Simple: to spread the LINK. It helps in building backlinks. Supposedly, you liked a certain page, all of your friends will see the status update of that page.
The "Like Button" is also available for use on websites outside Facebook: "When the user clicks the Like button on [a] site, a story appears in the user's friends' News Feed with a link back to [the] website." At the same time when any visitor, including non Facebook members and logged out users, visit a site with the Like Button, their presence on the site is recorded by Facebook. Introduced in April 2010, by September 2010 over 350,000 sites had installed it A "Like Box" also allows Facebook page owners to see how many users and which of their friends like the page.[SUP] [/SUP]From the end of 2010 and in the US, Microsoft's Bing search engine identifies which links in the results have been "Liked" by the searcher's Facebook friends. NB ---> But the Like Button of the facebook has the popularity in very short time. So many of the user have the tendency to click on the LIKE BUTTON without reading the post, whether it was likable or not.
Facebook like are helpful for appreciating your thoughts toward the nature or surrounding.It increases the youth's new thinking .