In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site. Reciprocal links are links with other sites which are generally related to the theme of your website.
Hello As per my knowledge reciprocal links are not useful for our site. For quality of links one way linking is best.
Yes, after various updation in google it gives less preference to reciprocal links in comparision to one way link.
A reciprocal link is a alternet link between two objects, commonly between two website to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engine. Reciprocal linking between websites is no longer an important part of the search engine optimization process.Google and other search engines now do not give credit to reciprocal linking as it does not indicate genuine link popularity.
In my opinion reciprocal links are second only to search engines as a way to get traffic to ones site. Reciprocal links are links with other sites which are generally related to the theme of your website. The concept is simple, you link to a site and that sites webmaster returns the favor and links back to your site. For some reason or another you always receive a lot more traffic from doing link exchanges sites than you give out. This method of traffic building is very important and it's free, it's simply a matter of contacting the right webmasters and getting the right links. A full blown 'link-hunt' however can be time consuming but the benefits it can bring are huge. Among them are: 1. Highly targeted visitors 2. Better search engine rankings Apart from getting visitors from the linking site itself more recently some major search engines are using the number of links to a site as an important factor in establishing a sites relevancy. The idea behind this is that the more links a site has to more valuable it must be.
generally, reciprocal links are not effective but it effective in only case: if you are adding high pr sites and should exactly related to your theme. also should be do follow. by the way, you should prefer one way linking for more effectiveness.