I have been advertising with Clickbank, and have had EXACTLY 367 unique visitors to my niche with HIGH gravity, etc. The only problem is I have had absolutely no sales, but 18 order submits, still no sales. It's very angering because I am also advertising with an advertising campaign called Eleavers.com, 70+ unique clicks OVERNIGHT, and NO SALES... What do I do? EDIT: I should say this is with TWO different niches, but both in the same category...
Hey Maxamity, Calm down bro! I haven't seen your site but I can tell, you are making the same mistake like I did 5 years ago. Maxamity bro! Remember, always split test at least 2 of your sales strategies. During the test, shuffling contents up and down gives your visitor behavior. If sales is the only concern for you, I suggest you redo your website structure this way; 1. Index.html Squeez Page Give your visitors professional design and content they will happily submit theri name and emails. To speed up the process, offer your visitors something on their interest for free. Put web form of any mailing list service of your choice (aweber is my favorite) on your squeez page. 2. Redirect.html Sales page Function of this site structure would like; If a visitor is on index.html and has read all the info and willing to proceed. Squeez their name and email address using mailling list web forms. Once they submit their contact info; redirect them to actual sales page. Now if this paarticular visitor read the whole sales letter and is willing to buy via your affiliate link but then something bad happened. He got distracted and forgot to buy the product. But you don't have to worry about anything as you have his contact information. Send him a follow up email and invite them for a revisit via your affiliate link. This is how sales are being closed for Gurus these days. Never letgo your visitor without squeezing out their contact info. Regards, S A Rahman B
Great reply SARahman I do agree with your strategy a squeeze page for gather name and email address is key to success, and then leading the qualified visitor to a sales page is even better. But you forgot to mention how to get those visitors to take action on your squeeze page to even get to the next part of the sales funnel, I know you said offer your visitors something for free, but it is more than that. Hey maxamity yeah creating an email list if your biggest asset in internet marketing and gaining interest from your visitors which in the end gains trust and trust equals sales. There might be a problem with your LP (or landing page) that you are trying to sell the product and that might be why you are not getting any sales. You really have to gain trust with your visitors in order for them to buy from you and the best way to do this is building a list and supply good unique content on you sales site. Don't just badger visitors with ads and spammy copy, I'm not sure what your site looks like, but when I wasn't making sales It was because I had to many ads and not enough original content to gain trust in my visitors. The followup method is a great way to make sales, but you need to know how to leverage your list. Make sure you don't just send spam to your leads, give them good content in there as well, are you seeing a trend, good content. And when you are building your list give them something of value inside your niche as the above post mentioned, but when you get the name and email from someone treasure it and make sure not to lose that lead through spamming them. I could really talk forever on this, but information over load can also be a bad think so make some changes to your existing sales method and see what happen. Cheers -- Will Skinner
Look at your campaigns and find out what wasn't working. Calm down some... look at your visitors maybe through up a poll and see how active you are... see how long your visitors are staying to determine if they are legit. Try using facebook (cheap+easy). Experiment. What works best? What do people like? What do you enjoy? Is your site easy to visit and purchase a product? Is it nicely designed? If you fix all that and everything is nice then take a look at your payment method. Is it easy too pay? Once you do that, look at your ad. If you are paying per click make sure to put somewhere that you need to pay to save yourself some money and less clicks. This can really help. Run 2-3 ad campaigns or more to make sure that you are targeting the write group. Targeting 10 year olds won't work but maybe if you are selling a money making ebook targeting 20-30 year old males will work better (facebook is really good for customizing this). Then, Market in larger volumes. 400 visitors is not a lot... and maybe you just got unlucky. Try marketing so that you get 5k, 6k visitors so you get a lot of sales. If your selling a ebook, it may be a good idea, to check out the warrior forum and start a WSO their, because it only costs $37 for membership(worth it with or without WSO)..., $40 for WSO, and you can put your product for sale (try to maintain around $10 or so), and from my experience you will always get at least 10 buys minimum assuming you reply, stay active, don't get yourself banned... and have an ok product. Lastly if none of this works, and I mean if none of this works then take a look at your product? Are you overcharging? Is your sales page well designed... what do you offer. Did you include enough information. Maybe dock off a few dollars and put a limited time sale... That is all, hope it helps, Cameron
Great replies everyone, it seems like it will help a lot. I should be good on the article writing and blogging. However, I am using all keywords on Eleavers so everyone sees it, so it targets basically anyone wanting to take advantage of my offers. The only problem is I cant get people of those unique visitors to try it out. The product itself is a weightloss product, and selling at $19.50. So it is very reasonably priced, but nobody has purchased that, nor the other product I was marketing valued at $7.75.
All traffic isn't good traffic. Having a low conversion rate just means you need to tweak your sales and ad copies until you see better results. I can send thousands of people to a clickbank product via twitter with minimal effort, but it will result in me wasting my time as it doesn't convert nearly at all. If you are using PPC don't use words like FREE that get lots of clicks when the actual product isn't free, you want them clicking knowing what they are getting into so that you don't waste money fooling people who have no intention on earning you a sale. If you aren't using a squeeze page it can pay off if done right, but that's an essay in itself. Hard to give you advice with no information, but 400 visitors with no sales isn't impossible, it just means you haven't split tested and tweaked it to a good conversion rate.
Try focusing on one product but 2 is fine. Look at the warrior forum WSO... also targeting everyone is a terrible idea because what if a 15 year old boy clicks the ad you pay he doesn't use. If you want the best value for your ad money, then you have to target a group for the weightloss product I recommend going for like females aged 22-35. That will result in more conversions.
Do you think I should stay away from Eleavers? Or how could I increase the conversion rates of these advertisements?
If they do not allow you these options then yes. I recommend using a facebook ads campaign they all you full customizability. Check it out. You set your budget and have 2 campaigns. 1) Pay per impression, pay a certain amount per 1k impression 2) Pay per click, pay a certain amount per click Set your group to females aged 22-35 promote the weight loss one spend around $20/day on each (only a week to test) and see how it goes.