I know SEO for a few months but honestly speaking, I don't know much about it. Now, the concern is my boss who would like me to increase her sales on weight loss products through campaigning her site but she only focused on YouTube. She is not skillful on keyword researching, linkbuilding and other SEO stuffs. She doesn't event know what is an anchor text. I wanted to know any tips that could help me to gain massive traffic leading to more sales. Thanks.
Try to hold a contest that will make your audience eager to join it. Then, set all your targets there in your contest. Or you can search in Google for some contest strategies, if you like.
You can get views on your blog by adding marketing videos from youtube asking from the uploader to share your blog content actually his. You can also make gest post blogging giving back links. Try to solve this ridle it may fits for your blog!
Well this is even better. Would it be possible if I were to transcribe the videos and put the transcripts on its blog as an article as long as the keyword is mentioned in the video?
Of course! I do this to my website/s. I just change the title for SEO. You will not have any problems cause the video you are going to ad will have it's title on the screen.
You can make facebook fans page to promote your product, start paid link building on any high page rank sites related to your product