How can I increase google IMAGE ad clickthrough rate?

Hey everyone,

I'm wondering how I can increase google image ad clickthrough rate. I am running around .18% currently, which I believe is fairly standard.

It is in the "relationship" field. Site is cateapp.com

Below is one of my ads. This is similar to how all my ads look, if there is a better way I'd love to hear it, and get any advice that I can get.



Thanks!

 

Like text ads, try different text. I don't particularly like the way you worded it but that's me.

Get rid of that plane thing and site name. That is not what's more important. Your message should be more obvious.

 

Can anybody tell what is click through and google image? I am not familiar with these terms.

 

^ This. Be more clear about what the app actually does.

 

Thanks guys.

I am going to try to get some ads remade and hopefully it works. It completely did not occur to me, when it should've been completely obvious.

Thanks again!

 

thank you for the great information guys! it will surely help me

 

Hey how do you guys like this:


I believe I took your tips and used them, what do you think?

 

That's better, compared to the first advert
As above, when I first looked at the first advert I had no idea either what the product or service was
Now on the second advert it is more marketable

 

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