Hi, Hope you are doing good. This New Year PromoDirect.com had re-designed their E-Commerce website to make it more userfriendly for our visitors in relation to the design, navigation, shopping cart and ordering process. I would love to get feedback from my valuable forum friends. Website: http://www.promodirect.com Thanks for your feedback!
As an e-commerce site, it shows as much information as possible. But the design looks too cluttered to me. At first glance, I cannot decide where I should focus my attention because there are too many elements which are competing for my attention. Maybe you could present a little less information on the homepage.
I feel like I am at some East Asian open market, where everyone is screaming, "Best deal here!" Everything can't be a great deal or discount, and you can't promote everything at the same time, with the same emphasis. Since your site is very cluttered, you might want to consider using your rotating banner to impose a focal point by making it "quiet". Currently the banner is as cluttered as the rest of the site. Putting focus on one product, with a lot of white space will give people a place to rest their eyes, and ironically bring their attention to the one that that isn't fighting for attention.
Thanks for your feedback - I understand and consider your points about the website where it looks too busy and that it screams about deals and discounts, we will work on it to keep it easier on the eyes and less of deals and promotions. Perhaps, there are some elements in the promotional products industry which are very necessary to display in a certain manner. You must see website of our competitors to get an idea, Google Search: http://bit.ly/y8UCvy I would love to hear more from you.