Google freshness update.

Google announced that an algorithm change rewarding freshness would impact up to 35% of queries.This update primarly affected time-sensitive results, but signalled a much stronger focus on recent content.

If you search for cricket, you probably want information about next summer’s upcoming cricket, not the 1991 summer cricket. Google search uses a freshness algorithm, designed to give you the most up-to-date results, so even when you just type cricket without specifying 2012, you still find what you looking for.

What your views about this update.

 

this is old news. it was announced on the the 3rd of november on the Official Google blog: http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html
And it was already posted on this forum before .

 

In other words, those who took time to update their sites will have a much greater chance of positioning on top of the SERP.

 

i think it will take affect on websites results.

 

This was a good reminder, I had forgotten about this, Thx for sharing !

 

I think this is best as many webmasters who often update their sites will get advantages. Afterall, its all about taking efforts to write fresh content to serve audience better.

 

Old news but still on the process. Sites that has better information but written just right for visitors benefit will surely get better ranks.

 

Ya this news is almost 2 months old. However there is a misconception about the means of 35% effect on search queries. Somebody assumes that the overall search results will be affected by 35% when Google announced the news first time. But Google later updated the announcement to clarify the fact. The actual fact is every search queries will be affected by 35%. To see this impact search on Google "Best SEO Tactics". You will see there are 60% results have been affected.
Many SEO opportunities have been created because of this new update. You can rank high quickly if you regularly update your content, optimize your RSS feed, onpage seo, social media influence etc.
source: http://shoaibabdullah.com/2011/12/google-freshness-update-impact-5-tips-advantage-seo-“freshness”

 

Panda update - that Panda slaps like a bitch if you are a auto-blogger or duplicate content spam queen... about freaking time to. But yes Old old old news...

 

Cyrus Shepard wrote an article about this topic on SEOMOZ blog with nice infographics, if any of you are intested on the Freshness Update, you should read this article.

Although it is called Freshness Update, but fresh contents are not always put at top of SERP, because Google will determine how much fresh results it should offer to you according to your query.

If you want to rank high for some query that would return more fresh results, then of course you need to have fresh contents. But as your post will get old over time, it's hard to keep the ranking unless you keep updating the content or writing new articles about this topic. It's really a challenge for webmasters but it may offer more opportunities for more websites to be displayed on the first page.

 

Thank friend for this update. I was now aware of it.
But what will be its affect on eCommerce website who do not update new product on regular basis?

 

Come on dude - you should know all the answers and shit - look at your location LoL... that's what I thought hahaha

 

Thanks for your irrelevant comment to this thread. I ( and other reader) would be more pleased & have a positive impression for you of you have added a small response to actual thread or relevant comment on topic in addition to personal comment on me. Hope you got my point. . I have noted you comment & going to correct it. thks

 

in this way the old content gets pushed down in SERP and recent updates make way to the top

 

It seems Google is continuing its ethos of delivering unique quality content

 

actually its not the latest update dude. i heard about it about 3 months ago.
yes its true. and do you know the best way to optimize your site for this algo is to create dates time in your post. and also adding year or month in your content.

 

Google likes fresh content with complete information.

 

Also linking to relevant content helps a lot to - to trusted sources and to the credited sources helps.

 

It's gonna surprise us again with the changes you will never expect. Google make me sick sometimes. It gives me a headache.

 

Is there a dance going on again - I am seeing my traffic returning again - I always get a boost with a panda update - I am hanging out for it.