WOW. I wish it were me who made that $700,000 off the vu.com domain. That kind of money would sure come in handy right about now. Chad
name does not worth so much, because, you can get "there" with right SEO for much cheaper. any domain name has very low value, because by itself Search Engine don't care about name as much as content under domain name. VU.com Red Price 5K not 700K.
11.com. That's a pretty cool domain. I can think of a lot of different uses for the domain. To be honest, I was suprised that it did not sell for more.
I also think that 525,000$ is way too much for this domain. I agree that it's length makes it valuable but since when are we concentrating on numbers rather than brandable domains? I recently saw a famous online game company using 91.com (?) as their domain name and I was shocked (I think they are Chinese). There are so many domain names which are easy to remember, I think it's waste of money to invest that much in a name.