Share your views to improve quality score of your advertisement in Google Adwords

Hi,

Quality score of your campaign plays an important role in Google adwords. I did lots of research and found few points that can help to improve quality scores of you campaign. Here are few of them:

- Landing page relevancy with your ads and targeted keywords
- Onsite structure of the landing page
- CTR (click through rates)

Apart from these, which are the important factors that really helps in improving quality score?

 

Well first thing is to keep in mind is that Quality Score is assigned to Keywords only not to the Ads.
Quality Score of your keywords is the most important part of your campaign optimization. Google stores the keywords performance for first few days from the beginning of your campaign, then it will increase or decrease depending your keywords performance.
To improve your keyword's QS you need to keep 2 things in mind.

1. CTR of the keywords.
2. Relevancy of your keywords with the Ads & Landing Page.

 

Thanks Gopi,

Can you share your experience or any case study? that will help others to learn more about quality score improvement.

 

I think google calculated quality score based on the CTR and landing page keyword relevancy. Is it?

 

Yes, but apart from that; there are various other factors listed above which really affect the quality score of the keyword.

 

Google calculated quality score based on the CTR

 

Not only CTR, but also relative CTR, for example if you are in position 5 or 6 and you are receiving a respactable CTR relative to others in the same position this will benefit QS.

 

The first things that comes to my mind are ad copy and ad-keyword relation, but there are many other factors:

Search terms - in some cases it can be helpful to exclude certain search terms which have low CTR.
Geographic location - in certain areas your CTR might be lower than in others
Device - desktop, tablet or mobile
Network - note that search partners' CTR doesn't affect Quality Score

 

their should be view base advertising with pay per click advertising.

 

I Use this indicator :

- CTR
- Relevancy betwen keyword, ads and landing page

That its

 

The quality of your landing page and CTR of the display URLs

 

some time I got 10/10 but not impressing

 

use speed ppc, its the best solution for this, I OWN IT

 

Please bare in mind there is 7 different types of quality score for example: acount level, adgroup, keyword, ad-level, landing page, display network and mobile.