Anyway to trace back why Adsense income drop?

Can we tell why Adsense income dropped? I have the same situation, can someone tell me how to trace and find out why the income has dropped since last 2 months? Please share with me if you know how trace and recover this. Thanks

 

well same thing happen to me this month.. my daily adsense earning droped from $18(avg) to $5 (or less). I added few of the ads on my site in ad competitve filter in my account as cpc was going down and down.
Now I am back at $9(avg) per day from last 1 week...

 

you can track or learn more about income drop by using the search function

 

You might want to search your search engines and see why they have dropped

Check your rankings that might be the reason why and also your current traffic flow

 

recently, Google banned all voucher advertisers in some countries -> demand drop -> price drop

 

BTW, those voucher users are cheating Google

 

Google banned more than 70% publishers from Pakistan recently without any prior notice or any reason. May be their ad inventory is going down and they are kicking out the 3rd world countries from adsense to support their US, UK EU and Candian publishers and advertisers.

 

It's dropped because google apply the new panda algorithm

 

same situation here in Vietnam

 

Google definetely is constantly updating its algorithm to shread off useless website/contents.
That may explain why there is an income decrease when they implement something new.

 

Here are a few reasons possibly?

Copied content, social networking traffic, clicks that don't provide conversions (maybe ctr too high), traffic drops, more traffic from keywords paying less, changes in advertiser behaviour. Maybe your content has evolved into low paying keyword terms. Why don't you try and focus on more high demand keywords and subjects? perhaps throw some product reviews into your content...

 

Your site is becoming less popular

 

you can look at your stats in adsense.. and the drop in income will likely result in a drop of ad impressions, that's the most likely reason..
Maybe you'll also see a drop in ecpm (due to change in ad placement CTR or a drop of advertizer competition CPC) but I'm 80% sure it is simply related to less ad impressions.

Now is it because of traffic loss or something else like hacking and replacement of your adsense id in your html code, that's another thing to look for.

 

maybe your cpc has dropped.

 

Definately agree with this, just checked one of my sites and it's been dropping for over 3 months, did a search on how to remove low cpc ads, bascially using keywords spy or adsblacklist.com, will see how it goes.

 

Mine dropped considerably the last few days of September. I assume it was just some big paying and/or good advertisers that dropped off. CTR dropped from like ~8-9% to ~3-4%, but my impressions/traffic pretty much stayed the same.

 

You used the competitive ad filter, this has been done by adsense to answer people wanting to block ads from their direct competitor.
Then some people on forums have said, hey you can use that to remove low paying ads and you'll earn more. Then other people have repeated this statement blindly. Then some people made whole websites about it (adsblacklist). Then years after, people still repeat this thing. And people are still trying it, like you.

The truth is that this feature is not made for that, and it doesn't help, while you waste time doing it, you're not focusing on what's important, increasing your ad impressions count.

 

During the month you will have higher and lower cpc, it's usually higher in the 3rd week of the month, this is because people who budget their money right tend to let their hair down and spend money, other trends dictate cpc is generally lower at the weekends and there are also other yearly trends like Halloween and Christmas

 

True, but why shouldn't I be able to choose the cpc of the ads on my website? everyone knows the tricks of being an adwords advertiser, when I pull up the ads on my site I can see there are some that are targeting cheap ad click throughs. To start the cpc was ok, but after time it seems when adwords conversion get good they raise their quality score and they pay less, they don't give any benefit to the publishers though do they?

 

I am kind of call this as an uneasy thing to find out. There are so many factors that may cause your google adsense income dropped, such as: your SERP dropped, or the CPC has been changed, maybe.. Also, I assume that a websites cannot retain the same amount of daily visitors same every day.