What is an impression?

Discussion in 'General Marketing' started by sllik, Nov 3, 2006.

  1. #1
    When adspace is sold by CPM (cost per 1000 impressions) what is considered as an impression? A unique visit? a pageview?
     
    sllik, Nov 3, 2006 IP
  2. danbradster

    danbradster Peon

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    #2
    Every time someone sees the ad, I think.
     
    danbradster, Nov 3, 2006 IP
  3. wissam

    wissam Well-Known Member

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    #3
    if you have 3 ads on a page they will all count as a one ad, one impression ...
     
    wissam, Nov 3, 2006 IP
  4. sllik

    sllik Active Member

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    #4
    let's say I want to charge advertisers on my site $1 CPM, and I get 1000 uniques per month and 10,000 page views per month how much should I charge them?
     
    sllik, Nov 4, 2006 IP
  5. danbradster

    danbradster Peon

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    #5
    I'm pretty sure that would be $10. $1 per 1000 views.
     
    danbradster, Nov 4, 2006 IP
  6. RonnieT

    RonnieT Peon

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    #6
    i'm confused...

    surely a page view is also a unique? You view the page, your also viewing the ad...

    Assuming i'm wrong (and i usually am! :D ) whats the difference between a unique and a page view??...
     
    RonnieT, Nov 5, 2006 IP
  7. mixke

    mixke Prominent Member

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    #7
    Unique Visit : New visitor i.e. not the same person / IP ... ( returning visitors are considered to be unique hit after some time gap )... comes to the site and see the site .
    Page View : Everytime a visitor see the page , its an impression . doesnt matter if its a new IP or not . Everytime the page / ad is loaded its an impression .

    Correct me if I am wrong :) :)
     
    mixke, Nov 5, 2006 IP
  8. T0PS3O

    T0PS3O Feel Good PLC

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    #8
    One Unique guy (John Smith) can visit 5 or 10 or 100 of your pages creating 5 or 10 or 100 pageviews.

    One Unique pageview (John Smith viewing your homepage for instance) can consist of a lot of Hits. Hits are the most misunderstood term online it seems. Every http request is a hit. So if your homepage has 6 images, you wil lget at least 6 hits from one pageview from one unique.
     
    T0PS3O, Nov 5, 2006 IP
  9. DodgyAnt

    DodgyAnt Peon

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    #9
    What T0PS30 said pretty muchh sums it up. As for your question, you'd get $10, as you're getting 10, 1000 page views.
     
    DodgyAnt, Nov 5, 2006 IP
  10. mixke

    mixke Prominent Member

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    #10
    1$ CPM & 10,000page views .... so I believe its 10$ .
    Again , correct me I am wrong :) ;)
     
    mixke, Nov 5, 2006 IP
  11. RonnieT

    RonnieT Peon

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    #11
    right, got ya...
    a unique is a person and the page views are the pages the unique looked at...

    Now I get it... always wondered what the difference was. Thanks guys!

    Sorry to sllik for hijacking his thread... : /
     
    RonnieT, Nov 5, 2006 IP
  12. mixke

    mixke Prominent Member

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    #12
    i think you still didnt get that . read again and carefully ..lol..
    Hijacking ? < you recvd infraction ?? >
    okei i guess sliik's ques were answered :) :)
     
    mixke, Nov 5, 2006 IP
  13. sllik

    sllik Active Member

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    #13
    thanks for the info guys!
     
    sllik, Nov 6, 2006 IP