Hi All! I have created three new landing pages for my Adwords campaign. I have a local business with the Adwords goal of trying to inspire prospects to call or email us to schedule a free estimate. We have three locations (two of which are managed by the same person, hence the same phone number). In creating these I tried different styles and content on the pages as I am not sure exactly will be the best. I would really like to have input as to what I could do improve them and achieve a better conversion rate. This is my second stab at creating high conversion landing pages, and your input will be very valuable to me! I REALLY look forward to the comments! Landing pages: Fort Collins Window Film Denver Window Film Durango Window Film Thank you!
You're kidding, right? Different styles and content? They are all the same page! You're trying the same thing on all three which is to say "Give me your email and I'll give you the info you want". I suggest you give the information your visitors want and need and try to SELL to them. I don't care if you say you're the premier window film company in wherever. You say to trust you, been in business for 20 years. But you give no reason at all why we should. I don't think this will inspire people to contact you in any way.
so you think I should send them to a back page without a contact form?? What reasons do you recommend I give?? testimonials?? BB rating?? Don't you think that will clutter up any sort of landing page that I do have?? Tim
Conversation rate is Depends on your keywords. As i know.ifyour keywords having good quality score then more conversation at less CPC.this is what improving the Conversation rate.it is not completely depends on landing page.
> so you think I should send them to a back page without a contact form?? I'm saying you should give information about your product. If that's in a back page as you call it, then yes. Why would I even enter my information on your page? You tell me nothing. People use the Internet for information. You give none, at least none until I give you what you want, a name and email. Doesn't work that way. Give them the info, sell. Put the contact form on that page if you want. Besides, the pages you have now are likely to be judged poor quality by the Adwords system.
I think you may be getting click through rate and conversion rate mixed up. We have a decent click through rate. I just want to convert more clicks to calls/emails. Tim
That brings up an interesting thing that I need to consider: are the clicks from Adwords from people who are looking to buy the product or the service? If the people are buying the product then you are correct, we need to put more product information on the page. If instead they know the product but are looking for a service to provide it and install it then product information would be wasted. In that case, it would make sense to just discuss the service and our history and give them the opportunity to act. Remember, this is not standard e-commerce. We are selling services locally. Thank you very much for the input.
Also, an important part of our adwords campaign includes targeting the general name of our product+a geographic area that we offer the product/service in (i.e. Denver Window Films, Window Film Fort Collins, etc.). These searchers could be looking for 6+ different product categories (solar window film, decorative window film, etc.) for 2 different applications (commercial or residential). If product information is really what is missing on these pages, how would you recommend that I try and appease all of these different possible customers and the information that they are looking for without over crowding the landing page? This is a question that I am struggling with mightily. I tried to solve this issue by putting links to all of our different product information pages on Denver Window Film. However, given your comments, it does not seem like that worked... All input is greatly appreciated as I really want to make whatever landing pages I use the best I can! Tim
> These searchers could be looking for 6+ different product categories (solar window film, decorative window film, etc.) Well first, you'd have the proper keywords for each. You shouldn't use "window film" for all but I'll bet that's what you're doing. Then, you'd make them land on appropriate page according to their search. Would there be a big difference between commercial and residential? I'm thinking not, that it's the same product but you're the expert. You might get some searching the commercial variations but few would search "residential window film". This is something you can research. But all this will be wasted if your sales page doesn't sell. Asking for an email is not selling.
Dude if you cannot provide support without making smart a** comments, please do not comment anymore. I ignored the first few comments, but I am tired of them. Did you read the entire post????????????????? As I said RIGHT before the sentence you quoted, I was specifically referring to geographic based keywords. In targeting keywords specific to our geography we have campaigns that consist of a general keyword+a geographic area. THERE IS NO WAY HAVING KEYWORDS ANYMORE SPECIFIC THAN THE GENERAL KEYWORD COUPLED WITH THE GEOGRAPHY WOULD HAVE ENOUGH SEARCH TRAFFIC. i.e. there is not enough search traffic for "low-e denver window film" hence why we use "denver window film". Instead, we have other ad campaigns that target "low-e window film" which does have significant search traffic. With that being said, I will go back to the original question: in the situation of using geographic based keywords, how would you recommend that I present all of the different potential products on the landing page that a searcher could be seeking? There is 2,900 local monthly search traffic for "residential window film". Thank you for the input. Tim
With that being said, I will go back to the original question: in the situation of using geographic based keywords, how would you recommend that I present all of the different potential products on the landing page that a searcher could be seeking? your landing page should contain a bit info about your product,may be a small pic, some bullet points, a form to contact you and then testimonials (If you have some or ask existing customer to provide).
Great information! That sounds like a VERY reasonable and effective way to have the pages built. Then they can get a taste of the products we offer, and can click on other areas if need be. We can build credibility with testimonials (maybe bbb rating too). And there is a call to action with a form to contact us! Great suggestion! Tim
Follow the links on post #1 to see some basic updates (less so on Denver, but much more on others). Added a stronger call to action at the top of each, added a little product info, put on a link to my BBB rating. We have testimonials and they may get put on the pages. My only concern with that is it will likely cause searchers to have to scroll to see the contact form. These pages will continue to be a work in progress. Any input on these?
In short when traffic land's one one specific url that one url will be known as Landing pages ! These got their own advantage
To me, you're missing the point with your page and your keywords as well. People come to your site to learn about your product. You are not telling them anything about the product. Instead, you expect them to fill a form. How many will do that? Even if half do so, you are wasting half of your advertising dollars because that half still doesn't know anything about how a great product you're selling. A promise of 10% saving I don't think will increase your percentage that much. Having them call is also a bit of a waste in my mind. Do you really want to spend resources to answer the phone all day and make the sales pitch by phone? Isn't that what you want your web site to do? You want your site to make your pitch, it's much more efficient. Then, those who are sold are going to call and you won't have to make a pitch over the phone, just take the order. As for the keywords, they are important too as is the landing page. You mentioned earlier you sell solar window film and decorative window film. "window film" is the root keyword but I'm sure there are differences between solar, decorative and whatever other types there are. My point in an earlier post was, are you using "window film" or "decorative window film" and "solar window film". I'm also sure a sales pitch would have to be different to those wanting the solar variety as opposed to the decorative ones and definitely for the security ones I see on your site. The ads sure should be different.