An increasing number of marketing professionals are now initiating the incorporation QR codes in the mobile marketing campaigns. Doing so has lead to a tremendous surge in marketing opportunities and enhanced reach.
Gaurav, what - are you asking a question and answering it yourself? I'd say the future of QR codes depends on whether they catch on with general public, as opposed to early adopters.
Besides allowing marketers to gain valuable demographic information on their potential customers, QR codes bridges the gap between offline and online marketing content. They are starting to appear in every tangible branded touch point from billboards to food wrappers. With the mass amounts of billboards and other outdoor advertisements out there these days, it's quickly becoming ignored background 'art'. QR codes can help diverge people's attention to places they don't usually focuses on. Plus, it could have beneficial effects for SEO.
Although the links generated by QR codes are not as valuable as text links to search engines, the fact that you're driving in traffic with QR codes could be helpful to get your site noticed. It's really until QR usage becomes ubiquitous (soon to come), the implications of QR Codes usage with SEO & SEM is not imperative for success.
I don't think QR codes will fade away. They are an easy and effective way to transfer printed info into a digital world. I strongly believe that many companies will start to use more creative ways to use QR codes for marketing. However, unless your niche is mobile phone related, I have no idea how QR codes would help internet marketing in any way outside of maybe subscribing to a feed on a mobile. For Internet marketing, you are already online. Why would you need a code to get online when you are already online. Just use a link.
It's an quite easy way to bookmark sites on your phone / tablet etc for later browsing. Easy way to drive more traffic to your site(s) On a side note, Im running a site generating these QR codes and I can see in logs there are lot of people generating QR codes for all kind of different sites.
I don't think it's a fad either because they have been around for some time now and only growing in uses.
What do mean guys? general people can't use it where are you living in any village please go outside and checkout now every buddy have a smartphone so wake up....
You got it. In terms of being of use for the everyday marketer - No. It can work for some campaigns, but other than that just consider it a fancy barcode
In europe their used a lot for flyers, competitions, magazines etc. Even seen them in short product manuals where it was used to link to the online full blown manual. Yes somehow I think they will be replaced by NFC tags in near future for offline bookmarks.
The QR codes will disappear soon enough, I see seem less and less since a year ago. I can go weeks without seeing one at all, and I live in a city with over a few million people.
NFC tags are a good alternative, and I do believe they will become common real soon. However, I don't think they will replace qr codes because NFC tags require electricity. QR codes can go anywhere, and require nothing. You can use them on flyers, magazines, mailers, etc, and they are extremely cheap. I went to the museum a couple days ago, and they had QR codes on every exhibit for further info. They also had them on maps so you can have a map on your phone. They spent a couple of bucks on ink, and they created a useful service. A good marketer would use that for all kinds of marketing techniques.
Not sure if those are gonna take off and stay popular or not?? I thought about the idea, but always backed out last min....had a good website idea also using QR codes, never went forward
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Personally I don't think it is a short lived fad at all, it's just that not yet everyone who has a mobile phone has a smartphone, that's it. I'm going to use QR code in the site I'm currently building, and yes it will be displayed on a web page! If you don't understand that on a site too it can be useful it means you haven't understood what QR codes are for.. They're for the phone only, and a phone can barcode scan a computer screen too!