I have a website related to niche european traffic. out of curiosity, i want to ask, will i earn more if my account currency in EUR, rather than in USD.
As you have European market, stick with EUR. It is their own currency, and they do not have to recalculate what they spend if it was in $
Thats depnd on advertiser currency which he pay with to google , so google determine cost of click for the puplishers
google is not fool, if you choose EUR it does not mean that they will pay more. it depends on what adv is willing to pay per click, then the earned $ are converted into EUR. its a false perception that if you will choose EUR they will give you more.
Yes, 3 yrs b4 I done that. 3 yrs b4 I was making website. Then I suddenly stopped. At that time time I hv $36 balance 2 pay. But , I change that currency to Euro. That 36$ got converted to 27 Euro. But unfortunately exchange rate of Euro decreased 2 much than 3 yrs before. I think I made bad decision to change to Euro at time.
You only can calculate your adsense a/c balance in dollars only. But, you can convert your amount in any currency that you want.
If you select EUR as your payments Google estimate your daily earning using USD and convert then in to EUR. Google use at that time exchange rate for that. So in your country have higher exchange rate for EUR then its ok but USD to EUR exchange rate must be better.
Google doesn't pay you more because you change currency. Google pays you the ammount that the publishers pay (minus commission).
if you change your adsense account to another country in EU, your account is automatically set to euros.
as your targeted traffics are from Europe so its better to earn in Euro. it will definitely increase your earning. and obviously rate of Euro is higher than rate of Dollar. thanks