I Increased My eCPM by over 25% by Filtering MFA Sites

Discussion in 'AdSense' started by DLGx, Oct 30, 2006.

  1. funlounge

    funlounge Peon

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    #21
    Sounds good.
    However moire MFA sites come out each day !!

    We should make a "live update" service of some kind ;)
     
    funlounge, Nov 1, 2006 IP
  2. imnajam

    imnajam Well-Known Member

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    #22
    I'll give it a shot and see the difference.
     
    imnajam, Nov 1, 2006 IP
  3. ||NeX||

    ||NeX|| Active Member

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    #23
    I trippeled my earnings with this great idea.
     
    ||NeX||, Nov 1, 2006 IP
  4. geomark

    geomark Peon

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    #24
    Would someone please explain how this can possibly work? Google serves the highest paying ads first. If those happen to be ads for MFA sites then they are paying the most. If you filter them then you just get lowering paying ads. I can see how you might increase CTR by filtering them - visitors lose interest in clicking on ads for MFA sites once they begin to recognize them (like those stupid "We've found the Top n sites about..."). But you can only decrease CPC by filtering. Or is there something else going on?
     
    geomark, Nov 1, 2006 IP
  5. carl_in_florida

    carl_in_florida Active Member

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    #25
    Wrong, not everybody pays the same for ads. These people pay the lowest.
     
    carl_in_florida, Nov 1, 2006 IP
  6. trichnosis

    trichnosis Prominent Member

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    #26
    an other alternative is using adblacklist.com . it's the easest way
     
    trichnosis, Nov 1, 2006 IP
  7. PiLe3D

    PiLe3D Peon

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    #27
    Yeah, you all use ABL, but very few of you contribute with your findings. :rolleyes:

    Your results could be twice as better if all of you spend just 5 minutes a day checking your adsense ads, and reporting malicious ones.

    To be honest with you, my earnings have never been as high as they are TODAY, and I managed to get them that high by spending only few minutes a day by watching my ads and by submiting and blocking one or two newly discovered.

    Good luck!

    Emir
    AdsBlackList.com
     
    PiLe3D, Nov 1, 2006 IP
  8. kevinn

    kevinn Active Member

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    #28
    I filtered out those " sign up free, no obligation, free gift," ads and the earnings double-tripled.

    and I also filtered out any ads that werent selling the product im targeting. If the ad said free widgets, compare the top 10 widgets or something similar I would filter it. I think people who arent selling a product dont bid as high as the people who are selling products.
     
    kevinn, Nov 1, 2006 IP
  9. geomark

    geomark Peon

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    #29
    Read my post again. I didn't say everybody pays the same ads. I said the OPPOSITE.

    Google says they serve the highest paying ads first. If the MFA site ads are served ahead of others then they are NOT the lowest paying ads, they are the HIGHEST.
     
    geomark, Nov 1, 2006 IP
  10. PiLe3D

    PiLe3D Peon

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    #30
    You're very wrong. Google AdSense is serving ads which "he" belives that will have best CTR, so your CPM can be as same (or higher) as if it served those less relevant but higher paying ads.

    Google predicts that it's better to serv ad which might have 20 x 0.02 click (total $0.40) instead of 5 x 0.10/click ad because the CTR is higher on first option.

    If you have hard time to believe it, I encourage you to do a little experiment for 48 hours. I'm sure you'll notice big difference.
     
    PiLe3D, Nov 1, 2006 IP
  11. powwka

    powwka Peon

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    #31
    Well I was making around $15 a day, with my highest day being $26 right before I filtered some sites. I filtered about 6 sites I think, and my CTR has dropped a little, but my earnings have dropped a lot. I think yesterday I made like $6 and today I have quite a few more impressions but I'm only at about $6 now.

    So I took the urls out of the filter, and I'm waiting for those ads to show back up. Yes they are terrible sites, and it sucks that my visitors will go to those sites, but if it makes me that much more money then it is worth it to me.
     
    powwka, Nov 1, 2006 IP
  12. geomark

    geomark Peon

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    #32
    Thank you for showing my how very wrong I am (you pedantic &#$&^*!). Just kidding.

    So Goog tries to make a prediction of what ads will produce the highest CPM, not the highest CPC on a per click basis. Interesting. That must piss off Adwords advertisers who pay a lot to get their ads in the top slots only to have them not show up at all because some low paying MFA sites have higher CTR and squeeze them out.

    BTW, I've already done the experiment. No significant change. So I think you guys who are raving about this are all wet. However, I do intend to continue to block those annoying MFA site ads for the "Top n sites about ...". I think those kind of ads will drive down CTR after visitors recognize them and get sick of the crappy landing pages.
     
    geomark, Nov 1, 2006 IP
  13. jackburton2006

    jackburton2006 Peon

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    #33
    If you'll notice, there is a reason why the ones who "advise" this are almost always all pretty new to Adsense. Once you've been at this for a while, you know there isn't really a way to "game" the system; they just think they have found themselves a loophole; i.e. they never "get" that Adsense is in this solely to make a buck, and if those MFA makes Adsense money, then by proxy it makes YOU, the publisher, money. But try to tell them that; in one ear and out the other.
     
    jackburton2006, Nov 1, 2006 IP
  14. Premium Domains

    Premium Domains Well-Known Member

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    #34
    I'd like to share the results of my little MFA filtering exercise.

    This is for one of my sites which had a lot of rubbish low paying ads from sites like 7-topsites.com, 8-topsites.com etc.

    Date______Imp____Earnings_____RPC___Rate/1000 clicks

    31Oct______3801_______$5.45______$0.052______$52

    01Nov______3326_______$9.77_____ $0.155______$155

    I've added two more colums to Goog's adsense columns above, namely, 'RPC - rate per click' and 'Rate per 1000 clicks' so that we can get things in perspective.

    As you can see from the above my CTR has decreased by approx 30% but my RPC has gone up 300%! So over a period of time (say 15 days - time needed to reach 1000 clicks) my income is $150 instead of $50 and thus my monthly income from that 1 site is now $300 instead of $100 which I would've got if I did not filter low paying ads.

    I have to add one more thing ... MFA sites keywords targetting & ad copy is very effective at making users click (whatever 2-3% that clicked) and genuine advertisers sites keyword relevance to the content of my site is very poor (almost like putting YPN) and so the CTR has dropped.

    A shameless plug - If you find this information useful, please give me some green points as I've been in the red lately :D
     
    Premium Domains, Nov 1, 2006 IP
  15. geomark

    geomark Peon

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    #35
    Interesting. But 2 days is not yet a trend. And the numbers are too low to draw any conclusions yet.

    I WISH this would work and give ME a 300% increase in RPC! But so far I'm not seeing it.
     
    geomark, Nov 2, 2006 IP
  16. geomark

    geomark Peon

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    #36
    OT, what does having rep do for you on this forum?
     
    geomark, Nov 2, 2006 IP
  17. Premium Domains

    Premium Domains Well-Known Member

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    #37
    Have you downloaded the Adsense preview tool?
     
    Premium Domains, Nov 2, 2006 IP
  18. Premium Domains

    Premium Domains Well-Known Member

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    #38
    Well, lets just say I just dont like to be in the red :)

    Would you mind sharing your site details via PM?
     
    Premium Domains, Nov 2, 2006 IP
  19. Cryogenius

    Cryogenius Peon

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    #39
    Like geomark says, 2 days is not long enough to be statistically significant. I get stats like those in my account when I do nothing at all - they simply change day to day... It is better to compare stats from a whole week to the previous week, assuming that nothing else has changed.

    Cryo.

    PS: Google really don't like you publishing your CTR percentages.
     
    Cryogenius, Nov 2, 2006 IP
  20. powwka

    powwka Peon

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    #40
    Ok maybe next week I will do a whole week with filtered urls and see what happens.
     
    powwka, Nov 2, 2006 IP