Well, it depends upon several things. May be your ad placements are not good or not properly mixed along with your site.
I have redesign the layout, color and placement. What is more, the mobile visitors and the computer visitors go to the same one, the moblie visitors make 2.X% CTR, but the computer's onlu 0.2X%
Sometimes it can also be the niche you are in.. most techie people are more aware of ads, for example. But then again, you should be getting better CTR than that
Yes most certainly a bad ad placement, or depending on the origin of traffic, people not interested at all but still displaying your website for some reason...
47.98% New Visitor 52.02% Returning Visitor 39.90% Bounce Rate 7.55 pages per visit 00:05:18 Average Time on Site Some information about my site
Thats a very poor ctr even with your high impressions, the analytics look fine so I'd guess it would be down to the ad placement or even unresponsive niche.
I think ad placement is very important in terms of getting high CTR. Place your ads in such a way so it mixes up with content. Apart from this ad should be related to content otherwise it is pretty hard to raise your CTR.
Change the layout of your template. you are getting a good impression so the main concentration is increasing the number of clicks. for this you have to run some experiments. change the color and template, blend the ads with it. then observe the result. gradually you will get the best solution. thanks
Depends on following things... 1. Proper ad placement. 2. Ad type > image or text 3. Relevance of your ads with your content. 4. Color scheme and quality of ad titles.