What is CPA in PPC and how to manage it, please suggest. I'm not conversant in PPC. It would be great if any one can guide me to do the PPC in proper way to get good ROI. Looking forward to expertise suggestions. Thanks in advance!
CPA stands for 'Cost Per Action'. This relates to when an advert is displayed and someone completes a sale, then you will get paid. It often works on a percentage commission basis but is risky because you must have complete faith that the advertising network is not conning you but not informing you of a completed sale.