In the Adwords Search Partner network, who are some of the search partners? Is it wise or unwise to include the Search Partner network in your Adwords campaign? Thanks!
In a nutshell, I'd say that Google's search partners perform much better than Yahoo/Bing's - but even Google can't filter-out all the fraudulent ones. There are certain products/keywords on which those spammers still thrive, on the advertisers' expense of course. So my advise would be - if you have the budget - try it, but keep an eye open on the traffic's quality/performance. Examples of search partners: mywebsearch.com, ask.com, comcast.net... ...And potentially any website which uses Google's search box
Thanks for the reply Natively. For what I am promoting, it doesn't sound like the Search Partners networks is anywhere near targeted enough. Can someone give me an example of the kind of sites that would be a part of the Display Network?