I am trying to keep track of my clients SEO strategies that I developed for them, I am currently using excel but would like to have something more "dynamic" that I can publish to them every so often. What would you recommend for something like this?
It would be easy enough to teach them how to read Google analytics. For e-commerce, I use Business Catalyst because it comes with a client side & developer side cms. Every single customer is automatically created a profile for the clients. They see various analytical data about their visitors every time they log in to their control panel.
Yeah, I was thinking of analytics. Have you used SEOMoz's Pro tools? I am starting the "Free Trial" as we speak and starting with one of my SEO clients to see how that goes. Right now I use "branded" reports from WooRank to sell a client my services, but after that, I want to be able to send them something monthly...that's little more complex then Google Analytics...you know?
Both GA and SEOMoz would be great sources for tracking your SEO efforts. In SEOMoz Pro, you learn in detail the traffic source, LRD ratio, link profile.. all there is for you to track. This helps to plan your long term/short term strategy for SEO for your clients.
ｉ　am using google analytics all the time , and you said the SEOmoz , i need check it ,thanks for the sharing !
You can track your SEO effort by Google analytic tool and you can also run PPC campaign for your website, it will also help you to track visitor traffic.
It is very important to keep the track of our works and our effort so the best way is you can create a strong database or google analytic is also very good for this work and promot your posts and get connected with social networking this will help you a lot.