The Importance of Design

I've heard from many of you guys that design is not as important as content and traffic.

I partially agree but I think the design aspect really is the third leg that sets you above the rest. My market is saturated with competition and there are sites with great content and horrible design. It just gives me an image of the person behind the website...

How important is design to you and how do you go about translating that to a client of yours?

 

I think design matters a lot. A good design is going to obtain a better click through rate or generate more sales as it can convey a more serious from of trust to the consumer.

 

Design should cd light weight. Page load speed should be 90/100

 

Well site design (as long as it is user and search engine friendly) does not have a lot of importance in terms of SEO but it does when it comes to turning your traffic into sales. As more visitors nowadays are looking for more professionalism when they visit a site so a site should be a decently designed so that it does not have a bad impression on the visitors.

But in SEO it has not much of a role to play.

 

Design and SEO has like 0 connexion ... Good design doesn't bring traffic

And i saw plenty of NICE/Fancy Sites that were not visited by many ...

 

Traffic is only half the equation. Conversions are the other. So you really need both to be a successful consultant. There, I'm answering my own question.

 

What is your site all about. That really depends on the site and there are sites that needs specific design and look.

 

My client is a marriage therapist. She's very resilient towards changing her own design and structure. In my opinion, customers definitely need to see trust and authority in a therapists' website before making a commitment to submit an inquiry. It's all about making the customer feel at ease with reaching out to a therapist in the first place.

 

There is no relation between SEO and Design. But a good design might help in keeping visitors longer at your site or in bringing returning visitors. On the negative side, a good design might also chase away visitors it is loaded with too much graphics resulting in affect on page speed.

 

If the look of your site makes the user experience better while decreasing the bounce rate then yes it is important for SEO. Otherwise it is just good looking. Overall design should not matter unless you are talking about code design.

 

I don't understand your logic. Your telling me design doesn't matter. The UI is not a programmers problem, but an optimization problem that can be tested in A/B analysis. It's striking to find people who disregard the look and feel of a site altogether. If that were the case, why have graphic designers?

 

Good design doesn't give you traffic as such. However it helps to turn the traffic into leads and sales and helps to make the traffic returning!
This is really important.

 

design make a website look good but i don't think their is relation in SEO

 

Better design will attract people to visit and steak with your site.

 

Site is also effects the visitors, If your site design is good visitor will be stay on site.

 

The importance on aesthetics doesn’t mean to have a good site design you need to overdue it with the imagery or add fancy flash animation. In fact I’ll argue that other than for a few specific industries both will probably do more harm than good. What I think is important however is to ensure your site has a ‘professional’ look.

 

Good design converts and should come second to site structure and SEO. However if good design includes adding youtube videos...this can help SEO nicely. I got my new site on the first page of Google in about 3 weeks with this method.

 

In my 6 years experience, I have felt Design is the most important factor. We can't leave designing apart in current scenario.

We are in Show business. All HTML tags should be decided by designing. Users do not feel functionalities, users feel how that function has been implemented. SEO is not just about ranking in Google. It is about conversion and user interaction too. That's where most miss.

Even Google need structured website and structure is designed in Design.

I would go for Design.

 

The visual aspect is one of the crucial aspects of a website. It is easier to communicate with viewers through designs. An amazing design is sure to appeal to the aesthetic senses of the viewers. Hence pleasing design will help to create an added connection with the site visitors. The graphic design of the website creates more appeal to the visitors and makes it attractive this enables the customers and the visitors to spend more time on the website.

 

Web design plays a crucial role in terms of getting the attention of web users/visitors since it represents the website itself. Web users should feel that the site can be trusted by the looks of it