How much % of the CPC does Google pay Publishers?

Discussion in 'AdSense' started by rosskellypt, Jun 22, 2011.

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  1. #1
    Hi,

    I was wondering if anyone knows what percentage of the CPC revenue is actually given to publishers and how much Google keeps? Is it a 50/50 split?
     
    rosskellypt, Jun 22, 2011 IP
  2. dcristo

    dcristo Illustrious Member

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    #2
    About 2/3 of the revenue, it says in your Account Settings.
     
    dcristo, Jun 22, 2011 IP
  3. saksare

    saksare Member

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    #3
    Google have never disclosed this information but it is almost 2:3..
     
    saksare, Jun 22, 2011 IP
  4. rosskellypt

    rosskellypt Peon

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    #4
    Awesome, thank you dcristo!
     
    rosskellypt, Jun 22, 2011 IP
  5. dcristo

    dcristo Illustrious Member

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    #5
    Previously they didn't but they disclose this information now.
     
    dcristo, Jun 22, 2011 IP
  6. saksare

    saksare Member

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    #6
    Really ?? where can i see it?
     
    saksare, Jun 22, 2011 IP
  7. unigogo

    unigogo Peon

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    #7
    Under Property Information in your account settings,

    https://www.google.com/adsense/account-settings

    AdSense for Content: ca-pub-xxxxxxxxxxxxxxxxxxxx 68 % publisher revenue share
    AdSense for Search: partner-pub-xxxxxxxxxxxxxxxxx 51 % publisher revenue share
     
    unigogo, Jun 22, 2011 IP