How to increase the conversion rate of an ecommerce site

Discussion in 'eCommerce' started by Notting, Aug 23, 2007.

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  1. #1
    Hi,

    I have recently started an ecommerce site and am looking for general ways to increase the conversion rate of visitors to sales.

    Interested to hear your ideas on this one.

    Thanks
    Notting
     
    Notting, Aug 23, 2007 IP
  2. Globalp

    Globalp Peon

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    #2
    Do you have a special offers opt in form?
    Maybe giveaway a free digital product and coupon to get them to sign up. Then offer various discounts on a few products.

    Have you compared the look and feel of your site compared to other professional eCommerce sites?
    Would love to check your site out man see how I can help. Been thinking about getting into eCommerce my self. Mostly do review sites with affiliate links to physical products. I don't like amazon though. Only 24 hour cookie.
     
    Globalp, Jun 18, 2011 IP
  3. temi

    temi Well-Known Member

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    #3
    Thing that can help you improve your conversion rate will be quite dependent on the niche your ecommerce site is. Sometime, just changing a call to action button from say "buy now" to say "add to basket" could improve your conversion rate. Definitely optimising you landing page will increase conversion rate, the payment gateway you choose will also improve conversion rate... in effect, its a lot of several little things many of then are particular to your business. One cannot give you definite tips unless one know your site.

    Good luck
     
    temi, Jun 19, 2011 IP
  4. Dennis23

    Dennis23 Peon

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    #4
    Good sound advice, thanks for that.
     
    Dennis23, Jun 19, 2011 IP
  5. allyson_gss

    allyson_gss Peon

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    #5
    You should have a good checkout process such as Magento one-click checkout. It makes the checkout process simple, convenient, friendly, and quick skipping through the unnecessary steps thus reducing your customer to abandon their carts. Another is gave someone write good reviews about your products that will surely attract customers.

    Cheers!
    Allyson
     
    allyson_gss, Jun 19, 2011 IP
  6. ValPPG

    ValPPG Greenhorn

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    #6
    Totally agree with you. The payment process has to be very simple and fast. Also I would like to add that the order page has to be branded and it should have security elements to create the feeling of confidence for the customer. Many customers just abandon the cart when they see it's a thrid-party processor, many just ask themselves if they are where they should be.
     
    ValPPG, Jun 20, 2011 IP
  7. Alicia Allen

    Alicia Allen Guest

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    #7
    make available the true testimonials of your previous customers on your website it will prove you more reliable in front of visitors.
     
    Alicia Allen, Jun 21, 2011 IP
  8. domainnamesalez

    domainnamesalez Peon

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    #8
    Also get the security certification done from eTrust or similar website. It will help boost the trust value and authenticity of your website.
     
    domainnamesalez, Jun 21, 2011 IP