Which is more beneficial "SEO", "SMO" or "PPC"?

Discussion in 'Search Engine Optimization' started by Harry9888, Jun 10, 2011.

  1. #1
    Hello,

    I know the definition and details of all SEO, SMO and PPC. I also know that every term has its own advantages and importance but I just want to ask that as a whole in general and in regard of long term effectiveness which one is the best among the above three?
     
    Harry9888, Jun 10, 2011 IP
  2. Jon Potts

    Jon Potts Peon

    Messages:
    60
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #2
    SEO and SMO should work together but depending on the industry one is better than the other. We can only give opinions for our answer so my opinion is SEO is better long term since it encompasses so much. SMO is great if you have a product that can go viral or be distributed by the social crowds.
     
    Jon Potts, Jun 10, 2011 IP
  3. 7dzine

    7dzine Active Member

    Messages:
    134
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    73
    #3
    If you are asking about long term, then only SEO is beneficial. No doubt over it.
     
    7dzine, Jun 10, 2011 IP
  4. forexaff

    forexaff Active Member

    Messages:
    375
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    90
    Articles:
    3
    #4
    SEO is the bottomline.. this was something that existed even before SMO or PPC got into the picture.
     
    forexaff, Jun 10, 2011 IP
  5. Shahdeepinternational

    Shahdeepinternational Peon

    Messages:
    2
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #5
    Search engine optimization is best because when you will get 1st page ranking (on major search engines) on high search volume keywords for your website then website will get organic traffic on daily basis and this will work for a long time. Need to keep some factors in mind during SEO -

    (1) Keywords should be high search volume keywords.
    (2) Keywords should be high relevant according your website.
    (3) Should use White Hat SEO technique.
    (4) Website should have fresh and meaningful content according keywords.
    (5) Should follow guidelines of all major search engines.

    PPC and SMO is good for instant traffic on website.
     
    Shahdeepinternational, Jun 10, 2011 IP
  6. Trioman

    Trioman Active Member

    Messages:
    320
    Likes Received:
    4
    Best Answers:
    0
    Trophy Points:
    88
    #6
    SEO is the best IMHO but I don't recommend you throw all you eggs in one basket. There are always algorithm changes for all forms of search engine marketing, so it is best to learn and implement as many techniques as possible.
     
    Trioman, Jun 10, 2011 IP
  7. Shahdeepinternational

    Shahdeepinternational Peon

    Messages:
    2
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #7
    Topic is - Which is more beneficial "SEO", "SMO" or "PPC"?

    We need to discuss best one from these three. Right
     
    Shahdeepinternational, Jun 10, 2011 IP
  8. dheeraj.prakash1

    dheeraj.prakash1 Member

    Messages:
    291
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    48
    #8
    SEO:- SEO is trying a stranger visit at your site.
    SMO:- SMO is trying a friends and friends of friends visit your home.
    PPC:- Here we search paid keyword so PPC advertising makes a lot of sense for a lot of businesses .
     
    dheeraj.prakash1, Jun 10, 2011 IP
  9. Tekime

    Tekime Well-Known Member

    Messages:
    774
    Likes Received:
    44
    Best Answers:
    0
    Trophy Points:
    140
    Digital Goods:
    1
    #9
    The best is finding the right balance for your website.

    As others mentioned, SEO is compelling because strong search results can have powerful long-term benefits.

    But take for example a website that "goes viral" on social networks - this will have a domino effect that could hugely impact your performance in search engines, which is really the best SEO you could ask for.

    SEO & SMO are deeply related, and hard to separate as one being superior to the other.

    PPC is sort of a different beast, but for a big business with the right strategy and budget, can also ignite a powerful effect on social networks, thus leading to improved search placement... you see where I'm going with it. ;)
     
    Tekime, Jun 10, 2011 IP
  10. jenifersmith90

    jenifersmith90 Peon

    Messages:
    85
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #10
    For long term SEO is the best
     
    jenifersmith90, Jun 10, 2011 IP
  11. w3bmaster

    w3bmaster Notable Member

    Messages:
    17,594
    Likes Received:
    416
    Best Answers:
    1
    Trophy Points:
    240
    #11
    PPC means monthly high payments SO no

    SMO i am not familiar

    SEO is the way for me
     
    w3bmaster, Jun 11, 2011 IP
  12. Anne86

    Anne86 Peon

    Messages:
    119
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #12
    PPC -> Immediate impact, but very less ROI
    SEO-> Take more than a year to impact, but very high ROI
    SMO-> It just to improve brand awareness, but very very ROI
     
    Anne86, Jun 11, 2011 IP
  13. lone woolf

    lone woolf Peon

    Messages:
    33
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #13
    hi LoneWoolf here, the 3 are very different in nature. S.e.o. it's a Must Do in internet marketing .Without s.e.o. you are going to disappear into google dark site of the web ( after page 3....) If your site it's not on front page of google it will be hard to do anything like Ppc , Adsense , affiliate, PPA, anything.... you will be nobody , nowhere , never. Proper on page seo give the opportunity to monetize a site and then it's up to you , but without the proper seo google it's not going to bring any traffic at all...Seo it's (of the 3) the real short and long time benefit for your online business.
     
    lone woolf, Jun 11, 2011 IP
  14. nilimi

    nilimi Peon

    Messages:
    113
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #14
    i give you suggest about SEO and SMO because these always better so i suggest these.
     
    nilimi, Jun 11, 2011 IP
  15. 7dzine

    7dzine Active Member

    Messages:
    134
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    73
    #15
    I am really confused by looking your thread. Will you please tell me what you are saying about SMO, and what is the meaning of "SMO-> It just to improve brand awareness, but very very ROI".
     
    7dzine, Jun 11, 2011 IP
  16. faysal969

    faysal969 Member

    Messages:
    901
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    33
    #16
    It is completely depends on niche and keywords. You have to find out which one is best for you.
     
    faysal969, Jun 11, 2011 IP
  17. cheesee

    cheesee Peon

    Messages:
    621
    Likes Received:
    2
    Best Answers:
    0
    Trophy Points:
    0
    #17
    SEO is the most important, without it your site is nothing(in my opinion). You need to rank good in search engines for good success.
     
    cheesee, Jun 11, 2011 IP
  18. indianseocompany

    indianseocompany Peon

    Messages:
    204
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #18
    If you have workforce to work for your site then SEO and SMO will indeed be the best one, as far as the ROI is concern.
     
    indianseocompany, Jun 12, 2011 IP
  19. Minaseo

    Minaseo Peon

    Messages:
    77
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #19
    99.99% of Internet users use search engines on a typical day. Given the information explosion on the Internet, the surging Internet usage across the globe and people with lesser and lesser time, it doesn’t take a crystal ball to know that search engines are and will continue to be popular.

    Search engines can be a fantastic tool for generating traffic, increasing leads and revenue. There are many service providers who are offering SEM, SEO, SMO services these days. They claim to perform miracles(almost). Often these companies and some bloggers confuse SEM (Search Engine Marketing) with SEO (Search Engine Optimization) and sometimes they are projected as mutually exclusive concepts.

    Neither perception is accurate. Instead of thinking of them individually, it is important to completely understand what each of these terms mean and create a holistic plan to improve your online presence. Instead of having an SEO plan, you should have a digital marketing plan or ‘Internet Visibility Optimization’ plan that is focused on generating qualified leads and revenue and not ranking. Sure rankings help, but it might not necessarily get desired results.

    Search engines have become part of our lives now. Very rarely do I use browser bookmarks or type specific URLs in the address bar. If I have to look for a website of a company, I find it a lot easier to just type the company name in the Google search bar. If you have a web presence, how do you ensure that you get noticed amongst these zillions of pages? How do you prevent your website, blogs or articles from getting lost in this jungle of information? I am sure there is hardly anyone who has not heard of search engine optimization and search engine marketing etc.

    SEO, PPC (pay per click), paid inclusions,SMO (social media optimization) ensuring your website is created in such a way that traffic is converted to leads.
     
    Minaseo, Jun 12, 2011 IP
  20. Web.Solution

    Web.Solution Peon

    Messages:
    33
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #20
    PPC & Seo... Regular seo on your site and a expert PPC campaign will lead you success...
     
    Web.Solution, Jun 12, 2011 IP