Hello, I got a query from my client, I am also trying to provide required information to my client. would you please help me out on this query. His query is : if we want to optimize with 2000 pages of 15 year old website. what are the basic things we have to do before we start routine optimization. Would you please provide me some valuable information. Thanks
best way is to create back links, create blogs , create social media marketing to get the site back to life.