My bounce rate used to be very alarming (around 75%) but around 3 weeks ago it abruptly dropped to around 60-65% and has hovered there for about three weeks and I could not isolate the reason. Again today, the bounce rate has shot up to around 74% and again I can't figure the reason. Is it normal to experience fluctuations in bounce rate like this for no apparent reason? Thanks for your time.
Well it has continued to the next day. After 3 weeks of a bounce rate of an average of 62%, The past two days my bounce rate has risen to 75% and my pages/visit has gone from 2 to 1.5. I get over 1000 visitors a day.
Also it can be due to referring sites and ads you use to promote. If a visitor click an inbound link thinking something, and your landing page doesn't promote visitors intention, he will immediately leave your site... However 62% bounce rate is too big in my opinion, yu should setup goals and bring it down to about 30%