Hi, I'm interesting with marketing book named "All Marketer Are Liar" written by Seth Godin. Is it worth to buy it? I mean no offence but just need comments only. Regards, Sxperm
It has some very interesting thoughts and is well worth reading. Unfortunately Godin's style of writing is very poor and quite distracting. Get it from the library Another recent book the makes you look at things slightly differently, also badly written but worth the effort is Waiting for Your Cat to Bark? by the Eisenberg brothers. Don't expect to become a Marketing Guru just by reading these but they will change your approach to users. - Michael