Are these prices right?

Discussion in 'Google AdWords' started by God_is_faithful, May 3, 2011.

  1. #1
    How many visitors to your website can you expect for say, $10 credit?

    It says 2 clicks, and about 80c charged.

    Is that right, 2 people clicked the add and that costs 80c?

    I dont know if I set it up too well. But does that sound about right, price wise?
     
    God_is_faithful, May 3, 2011 IP
  2. Eschatonic

    Eschatonic Peon

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    #2
    That doesn't sound unreasonable. Without knowing anything about your account or what you're doing, I couldn't say whether it was good or bad, but it's certainly in a normal range for PPC.
     
    Eschatonic, May 3, 2011 IP
  3. God_is_faithful

    God_is_faithful Peon

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    #3
    Ah okay. So for about $100 you can get a few hundred hits tops? Man, can't afford that lol.
     
    God_is_faithful, May 3, 2011 IP
  4. QhuRam03

    QhuRam03 Active Member

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    #4
    there is something wrong with your account , check the settings
     
    QhuRam03, May 3, 2011 IP
  5. God_is_faithful

    God_is_faithful Peon

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    #5
    How many hits do you think is average for $10?

    The key words are low competition. In fact some of them had not enough search volume to get listed. Others are good though
     
    God_is_faithful, May 3, 2011 IP
  6. Eschatonic

    Eschatonic Peon

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    #6
    It's worth pointing out that there's no way to know what "average" is. Not all PPC campaigns are the same, and we have no idea what sorts of keywords you want to target.
     
    Eschatonic, May 3, 2011 IP
  7. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #7
    There's no such thing as average especially given we know nothing about what you're doing.

    You're also looking at this the wrong way. You have to look at how much each conversion/sale costs. If your site converts at 5%, paying $0.40 a click, this would be good if what you sell costs $100, as your CPS (cost per sale) would be $8. Not so much if it sells for $10.

    What you pay per click depends on two main things: what others are bidding and your Quality Score. A low QS means you'll pay more. Competitors increasing bids will also increase your CPC. It's also a question of supply and demand. Insurance keywords cost more because it is a profitable kind of business and there's lots of competitors. But even here you can increase quality and reduce costs.
     
    Lucid Web Marketing, May 3, 2011 IP
  8. myrslok

    myrslok Peon

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    #8
    I think so
     
    myrslok, May 3, 2011 IP
  9. God_is_faithful

    God_is_faithful Peon

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    #9
    Yes the cost of what I'm selling is only $10, so it's really not worth it
     
    God_is_faithful, May 3, 2011 IP
  10. seovancouver142

    seovancouver142 Peon

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    #10
    From my experience you need to have a good value proposition to make pay per click worthwhile. Small margins is tough to compete on. Most clicks these days will cost you at least 50 cents or so.
     
    seovancouver142, May 3, 2011 IP
  11. careygold

    careygold Peon

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    #11
    According to me not right
     
    careygold, May 5, 2011 IP
  12. MIUsedCarsGuy

    MIUsedCarsGuy Peon

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    #12
    Hmm. Seems a bit steep for so few clicks. But you need to spend money to money. :)
     
    MIUsedCarsGuy, May 5, 2011 IP
  13. goldensun

    goldensun Peon

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    #13
    Well it really depends on the quality if the clicks, and the search term they entered which is leading to the clicks. If someone is searching for example to buy a television then this sounds like a fairly cheap click as it is a high value item. But if someone is searching for information then the click looks on the expensive side.
    It is really tied back to your conversion rate, first you need to figure out how well your product converts and how much money you will make. Unfortunately that means you have to burn some money to find this out.
     
    goldensun, May 5, 2011 IP