In a search engine what is the blue highlighted link called?

In SEO terms what is the blue highlighted link called?


For example, if i go to Google and type in "apple store" the first link that comes
up is

"Welcome to the Apple Store" <----- What is this called?

then at the bottom the link is

store.apple.com <-------- what is this called?


Which one of these is the "Page Title"?

 

"Welcome to the Apple Store" is the page title in this case

store.apple.com is the url

 

thanks 1812.

From an SEO perspective which is more important the

Page Title
OR
Title of the URL

 

if you have the keyword in your domain name (title of url) it's super great. in title tag is good.

 

Yeah the page title I would think man

 

Page title and page description are more important than Keywords in url.

 

I am by no means a 'guru' but while keywords are important in a URL (thats what I did) they are vital in the title, in Google up to 72 characters, first word most important etc.

But of course once you have sorted out your sites on page seo, the off page becomes all important (the reason you are in here). Anchor text on other sites can more than make up for any issue with URL and yes, even title.

 

Page title is far more important. Don't listen to anyone else... ;-)

 

"Welcome to the Apple Store" is the Anchor Text ( Title Of That website's page ) &
"store.apple.com" is the Url

 

I guess you need the post count huh?