Well I copied this from others because I think it maybe useful for somebody sometime.So I copied it and shared it here. In internet marketing, your keyword list is the essential way to connect with the overall customer. What many neglect to do when compiling their keyword list is to go “deep†rather than “wideâ€. What a wide keyword list does is provide a large amount of related keywords. What a deep keyword list does is have variations of one single and obvious root keyword. A typical example of a “deep†keyword list would be if you were to promote an ebook on beer, such as home beer brewing. A most obvious way to compile a keyword list is to revolve around these specific terms…much like: home brewing brew beer brew beer at home how to make beer home made beer This list seems fine, but the situation is that this list has a very narrow focus on the highly competitive (higher cost) keywords of “home brewing beerâ€. Since these are the most obvious words everyone else is likely to use them. So this is an example of going DEEP. A much more effective method would be to go WIDE. Instead of using the obvious “home beer brewing†you could hit this situation from different angles on the same relevant keyword; for example: home brewing lager home brewing stout home brewing ale & lager recipes beer recipes stout recipes Also how to make Scottish ale how to make beer …and trying various combinations of: how to ferment beer home micro brewery how to make irish stout etc… The basic idea behind going WIDE is finding the sub niches of keywords that can produce the greatest conversion and traffic. After finding the right ones, you could go really deep in them and find every combination possible of that sub niche. If a phrase such as, “home brew ale†is the most profitable within a set that you found, a good method would be to expand upon this and find almost every variation of “home brew aleâ€. In short, going WIDE is a greater tactic than going DEEP in that you’re attempting to make keywords as relevant to your ad headline and text as possible. So, if a person is looking for “how to make lagerâ€, an ad that is set to “how to make lager†would have a better chance of being clicked on than an ad that reads “home beer brewingâ€. Thus, doing this will increase conversion and click through rates significantly.
The key word is important because search engines are looking for clues about what it's all web pages. Find the key word here is an endless cycle. Not a graphic with brainstorming and discovery, keyword evaluation and keyword expansion all the way around each other. Making a website to better help increase traffic. Keywords play an important role when it comes to connecting with a customer in internet marketing. What most people do when creating a list of keywords is go for a wider array of them rather than going deeper into the keywords. A wide keyword list provides them with a large amount of related keywords but on the other hand a deep keyword list only provides users with variations of one obvious and single root keyword. Let me give you an example of a “deep†keyword list; let’s assume you were to promote an ebook on beer, such as home brewing. The most obvious method will be to create a list of keywords that revolve around that specific term.
many people said long tail keywords is the king...but we also have to check how many people search for the particular keywords, so we spend time on the right keywords..