Hello, I am with about 4 ad networks and would like to serve them via the openx adserver but am abit confused on how it works. I have set up my rate for 1 ad network to $1.30, which i know would not serve 100% of my traffic and OpenX market allows me to serve ads from them if they could beat that $1.30 quoted from my first ad network. However, I wouldn't want to serve ads from the OpenX marketplace but would rather want to serve ads from a 2nd ad network i have in my arsenal which i would set the rate to about 0.80$ so that when ads don't display from the first ad network that i have set the rate to $1.30, the second ad network (with 0.80$ rate) will display it ads. My third ad network rate will be about 0.50$ (Ads should display from this ad network if the second ad network doesn't have enough inventory to fill my ad space) How do I go about this? Thnx.
Hey! I love the openx adserver, but it takes quite a bit of time to configure. I think I'm already lost on your first sentence, are you trying to serve the ads through your adserver? (ie have you installed openx and are using that to serve ads?) Otherwise I don't understand how you plan on using openx in conjunction with existing ad networks. I've got a fully functional and high ranking adserver that I use for my network of 20-30 sites, but I need to understand what you are trying to achieve better to help. Best!
hey bsteiner78, thnx for your feedback. Yes, i have installed the OpenX adserver and am trying to configure it to serve ads. I have some networks that i would like to serve their ads using the openx adserver. thnx.
Hi "Defted". Sorry for the lapse in response time. First off, I had a really rough time getting the platform to work right when I set actual bids and payments within the system. Is it possible for you to try to rollback, set everything to the 'free' and then manually bill the websites you are serving by simply showing them the impressions and clicks? Sorry for the pricing suggestion, but I had no success on it, so I just setup agreements with clients ahead of time, and they pay me for the x clicks and/or y impressions. If that doesn't work, I'm still pretty unclear about what your specific issue is and what you are trying to achieve....
Thanks "bsteiner76", Actually what i wanted to do is since am already with big sharks like contextweb, valueclick and others, set contextweb as the main advertising network with CPM of $1.30, then value click as 0.80$ CPM so that when ads from contextweb don't show up/fill up, ads from valueclick fills up and subsequently when ads from valueclick don't fill up, ads from the other networks like smowtion fill up the space and so forth. Amy help?
Hi Defted, Ok, I think I'm understanding your requirements. It's funny because I was just playing with these settings lastnight to get a better grip on them to help out. One thing that is majorly lacking in the openx adserver is 'ad scheduling'. So in your case, that's not quite what is going on, basically you want ensure that your space on your site has the top earning ads and have openx figure out which ad to serve. This may prove difficult, because of the lack of ad scheduling, you will be forced to work with impression limits and or click limits. What I have done recently is set 'conversions' so when banner a fires 10 converions, it hits its max, then i set banner b as default position 2, and it dives in and starts serving. Then what I'm doing is artificially firing conversions when I want this transition to change. Otherwise you'll have to stick to setting one rule (again, maybe impression limit) and then prioritize your banners within that zone. Hope that helps, I'm really not a pro with these specific settings, but I have reached the limitations of the openx platform. I've read that there are ad scheduling plugins, but haven't worked with them yet. Good Luck!
Thanks bsteiner, That was very helpful. I apreciate it. How do I go about setting impression limits and the next following suit in the openx adserver then? Did you also mean there are plugins for openx that can schedule ads or there are independent plugins that can schedule ads? Could you point me to such plugins? Thanks mate.
Hi @defted, You should be able to set impression/click/conversion limits per banner in your settings when you look into the specific banner. Just look at a banner you have loaded, and make sure it is in the same zone as other banners, then you can simply set it to run 1000 impressions, and then it will default to the second banner in line. I'm sorry about the plugins with ad scheduling, I only heard rumour, but don't know where it is. Good luck with openx, it's pretty useful once you get the ball rolling. Cheers!
Hi bsteiner, I would like to start my own advertisment networks, but i dont have any idea on how to start ? Could you please provide me with some information on the material needed ? programming language, cost ,etc... Thanks in advance for your help
Hey @Kaya man, I'm not really gonna put a whole guide on here, I believe strongly in the guess 'n check approach to things. But I'll give you a rough outline. Considering your request is vague anyways, "Start my own advertisement networks???". Any how, I recommend installing openx on cloud hosting. Make sure your cloud provider has good 'edge' access, especially if you intend on our ads being shown globally you need performance in non-peak zones. Also, make sure you configure your hosting to have minimal caching so that your adserver can show you updates you've made to it more quickly. Before I messed around with my cache with my cloud hosting, I would add banners and/or make changes to my adserver and would not see the changes propogate quickly sometimes. Minimal programming language is needed, basically if you can setup domain names, nameservers, this kind of stuff, you should be able to learn how to install openx. Cost is SUPER MINIMAL considering that openx is open source, and your cloud hosting is cheap as long as you are not using crazy bandwidth. That should help you get started, otherwise, you'll need to play a lot of guess n check. Best of luck!
Thnx very much bsteiner76, I admit my post is a little bit vague but my aim is to create an affiliate platform or something like adwords. Does openx help accomplish this ? Regards
Sorry @Kaya man That request is even more vague.... "an affiliate platform or something like adwords?". I guess the short answer is that 'no' openx will not come CLOSE to a fully functional affiliate platform which also is not even close to the adwords platform. I suggest you do some research on the web for a while and read up on affiliate marketing, adwords, and other general marketing.
You will need very deep pockets just to put the code in place to identify click fraud etc and that's without even looking at the basic requirements. review your business plan and look at the skills of the people involved and the funding available. You will need expert marketers who can get the word out without spamming because without advertisers no one will put your ad code on their sites and without sites you won't get advertisers. You will need expert programmers because a team approach will be vital to ensure coding standards are maintained and that the system is usable and complete. Good luck
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Hi everyone. I need your help guys... I've been with OpenX for quite a long time, but I'm not satisfied with targeting options... I like the platform, but this issue is bothering me. Maybe some platform where I can easily move my stuff (because it's always a trouble to set up everything in a new "place"). But my main reqirement is targeting options!
whoa hi... I've never worked with openx actually, but one of their best competitors is Epom. these guys have plenty of free targeting features. their "custom targeting" is super helpful, can't imagine one of my campaigns without it. smart decision.