How to market my business

Discussion in 'General Marketing' started by paul7777, Oct 21, 2006.

  1. #1
    Hi all,

    After speaking with some members via MSN they gave me some great advice. This is what I am looking to do with my business, but I don't have a clue were to start, please help:

    *My business offers people the opportunity to start a home based business.
    *They pay my company a fee to join, then we provide them with the software that we have developed over the years plus advertising materials etc. (Like a franchise)


    Now out of the money they pay us we are willing to pay other people/companies up to $300 for any new sign up's that come through them.

    I have been looking at Commission Junction and other affiliate schemes but I am not sure if they are right for my business. I have just been speaking to a DP member via MSN and he suggested that I do the following:

    Offer to build people an identical website to our recruiting site. Then incorporate an affiliate member ID code within the websites coding. Then we can track were the new sign up's have come from and we can then pay the commission to the people who run the website.

    But how do I go about finding such people?

    Come on you marketing experts out there I need you:D

    I will be willing to pay the right person a good wage if they can take my business forward.

    Thanks
    Paul
     
    paul7777, Oct 21, 2006 IP
  2. jhmattern

    jhmattern Illustrious Member

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    #2
    I just want to make sure I understand this:

    You want people to pay you just for the opportunity to work for you on commission. Sounds like all the work at home scams I tell people to ignore completely. That might not be your intention, but I'm not seeing anything unique in what you said that makes it look legitimate. And as far as I'm concerned, once you ask someone to pay you for the right to do work that's for your benefit, it's a scam. Legitimate work at home employers don't charge the people working with them.

    If I'm misunderstanding something, just clarify. :)
     
    jhmattern, Oct 21, 2006 IP
  3. topaffiliateprogram

    topaffiliateprogram Peon

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    #3
    he may be offering complete training to start homebased business . and we cannot call it scam at all until we have look . i will prob. no charge less than 10 k to teach anyone how affiliate marketing works .....
    however you should give chance to peoples to trust you .. like give them free trail of your product .. if you are not going to do it , you will not make much sales .
     
    topaffiliateprogram, Oct 21, 2006 IP
  4. jhmattern

    jhmattern Illustrious Member

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    #4
    Then he's selling a consulting service, not an "opportunity." That's the difference between scams and not. If he markets it as an opportunity, and it involves people sending him customers or leads for a commission, I wouldn't in any way consider that legitimate if he's making them pay. Any job you get involves being trained to do something. Employers don't charge for that.

    As far as I'm concerned, a legitimate "work from home opportunity" is different than a commission-based freelance job. He sounds like he's offering a cross between the two, which is exactly what most scams do... offer a freelance job, call it an opportunity, and make people pay for it. If you're going to charge people, then they should be able to earn their money completely independent of your company after that, with their own clients. If it's just driving sales to the person you paid... scam. Good marketing for his own company, but not good for the people paying for something that other legitimate companies wouldn't charge them for.

    But like I said, if I misunderstood the system from the original post, I'm more than happy to drop the spam sentiment if he clarifies that that's not what he's doing.
     
    jhmattern, Oct 21, 2006 IP
  5. aletheides

    aletheides Banned

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    #5
    Isn't it a little ironic that you are selling people a system you can't seem to get to work for yourself? lol

    CJ would probably be perfect for your business actually.
     
    aletheides, Oct 21, 2006 IP
  6. topaffiliateprogram

    topaffiliateprogram Peon

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    #6
    lol i think thats how MLM works , your views may offend all MLM peoples ... they may look scam to peoples , but i think you cannot legally claim anything against them ..... you can see lot of ads on net like " earn $10000 an hour " but they added disclaimer and you cannot really do anything about it i guess
     
    topaffiliateprogram, Oct 21, 2006 IP
  7. qwerty100

    qwerty100 Guest

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    #7
    While keeping my thoughts on MLM to myself, you might want to look into Clickbank. If the product you are offering them is all digital (software, pdf, etc), you can list it with them and even setup an affiliate program so other people can sell it for you.
     
    qwerty100, Oct 21, 2006 IP
  8. paul7777

    paul7777 Guest

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    #8
    Hi,

    Sorry for the delay in responding as i went away for the weekend.

    They do not pay us just for the opportunity. All our home workers receive the following materials on our website here: http://www.hols4u.net/packages.asp

    The main reason we HAVE to charge people to join us is because in the UK we have an organisation called ABTA (association of British travel agents). To join ABTA you have to put down a bond of around £50,000 which also increases with turnover etc. So most of the home worker fees pay for our travel agents licence.

    We also have to charge because we need to cover things like contracts being drawn up by our solicitors, credit checks, reference checks etc, we check out all our new starters to make sure they are 100% legitimate before we let them join us.

    Thanks
    Paul

     
    paul7777, Oct 23, 2006 IP
  9. paul7777

    paul7777 Guest

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    #9
    Hmmm,

    Who said anything about not being able to get the system to work?



     
    paul7777, Oct 23, 2006 IP
  10. jhmattern

    jhmattern Illustrious Member

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    #10
    Thanks for explaining that. From the way you mentioned it originally, it definitely sounded a lot like the scams all over the Web (and like Qwerty100, I'm going to keep my feelings in that regard on MLM to myself for now). It would probably be a good idea if you're going to market it, to do so in a way completely unlike scam sites, and to be as up front about the fees and what they go towards and what the worker gets for that... basically, form an image that could in no way be mistaken for one. So just be careful about that.

    I'd probably list some more of the benefits right on the home page. For example, I'd think the at-cost bookings would be an attractive benefit for some people, and it's certainly something scam sites don't offer (at least not that I've seen), so it might help to lend more legitimacy, other than only highlighting some of the more basic things (everywhere asking you to pay says they'll handle the marketing / advertising on some level, gives you a website, etc.). Say what makes you different instead... like what specific advertising materials they're getting. It might be more effective than general terms.

    A lot of work at home ads appear in print magazines... especially those popular with stay at home moms. You might want to give that a shot (usually they have a sort of classifieds area in the back), or even target sites for work at home mothers that allow job postings. They'd probably be a good niche to try to hit as long as you're providing training they'll be able to learn and understand (they won't all be tech-savvy). Also, it might be something good for college/university students if it can be done on a part-time basis. So craigslist could be good, school newspaper or online classifieds, a decent Myspace profile.... anywhere they'd come across it.

    Good luck. :)

    Jenn
     
    jhmattern, Oct 23, 2006 IP
  11. paul7777

    paul7777 Guest

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    #11
    Thanks Jenn,

    Some VERY intresting information and advice. Much appreciated.

    Regards
    Paul
     
    paul7777, Oct 23, 2006 IP