When you are planning to get into the search engine market with your business/website,you should well concerned about your competitors.Without having an idea over your competitors any marketing strategy and get into the market is wrong concept!Specially when you are doing search engine marketing strategy for your business,where competitors study plays entry level key role! First you have to understand who is your main competitors,why they are and how they are competing the marketing, the basic question is you have to find out before making a game plan for your search marketing plan.Now we have to set how can we measure up all those queries and how can we identify and read their search engine marketing policies. Here are few steps which I use to while I get into the game plans for my clients search engine marketing strategies: * Find out some of your industry relevant business keywords which having great competition range on Google keyword research tool , I use to .9+ competing key phrases and make a list of those key phrases. * Then go with Google,Yahoo and Bing with those major key phrases and and try to find which one having top spots, which websites are coming so frequently on various relevant competitive keywords make keynote for those websites. * After finalizing the competing website, study them properly. * Website Design:Take a close look with the designs,color,back ground,layout,navigation and button placements. * Take a look what products/services they are showcasing * Study their content strategy,how relevant they are publishing and products or services they are talking about so frequently,take a look if they are maintaining any blogs or not and the authors biography. * Go with landing pages, see if they are placing any observable points or not. * Take keynote of their web video’s,images what they are updating with there website. * Come to the source code(ctrl+u) and take look, they meta tags like:title tag,description,meta keywords, image alt tags,h1,h2,h3 tags, and make a note title tag and description,h1,h2,h3 tags for which main key phrases they are targeting for each and every landing pages. * You can use semrush,spyfu tools to identify your competitors,I like seomoz metrics for that. * After all one of the major part is back liks, which helped them to became market player. * Take a close look at there link metrics, what type of links they are making, which one playing the crucial role(like if you track my clients back link score,you can find links from dmoz,USATODAY,microsoft research paper or yahoo directory listing,business.com listing),so you have to justify which back links are valuable , if possible get some idea what kind of linking strategy you have to follow and you can implement your linking structure besides that,what your competitors are missing.I use OSE to determine the back links, you can use magistic seo,Yahoo site explorer to determine the back links. Those are the basic points while you are making a blue print for your organic search engine marketing strategy,besides that your innovative idea could be your “+†point.
Dont forget to check all their backlinks and create a bit more or concentrate on quality, in my experience about 60% of old sites backlinks are nofollow, so dont worry when u see 1k and more backlinks of ur competitor, just check which one is dofollow and go there to place urs... do it with every competotr from TOP10 and search engines will give some love realy soon
I'll always remember this stuff so I won't be the last one to know how's my competitor improves their sites so I can plan of a way to prove much better than them thanks for this helpful tips.
I don't think chasing only do-follow links is better idea to get placed on serp,because its proven G always give you better score if you have balanced linking structure in terms of dofollow and nofolllow links,because nofollow links are the essential one on Google's algorithm and its one of the variation among the 10k ranking signals.....
Im talking about hand backlinking, dont waste ur time for nofollow, to fly under radar just buy some crappy service like 300 blog comments via xrumer, thats all...
Very good insight of what an SEO strategy may look like. Knowing your competitors inside and out lets one develop a winning game plan to beat them. Always be willing to work 3x more than your competition and you should be good.
Very informative post, I would not stop with that and would add a point. Check if he has Social Networking traffic. Become a follower in their Online site and try to send out invitations to their members about your Social media profile and make then a fan/follower. Please dont just say a thank you to the thread.. tell your points too
Hello friend, I have just read your post, It's really awesome and very helpful for newbie or experts. I thinks there you cover all area for good competition. But I little bit feel that we can not make a good market strategy with analysis single competitor, Because different users have different ideas. How we can choose best which them. Thanks
Definitely with out having at least for 5 to 10 competitor's study,you cant get a good insights for your competitive market,but its depends which vertical of business you are going promote..
Surely all those points should be analyzed. Re to point 1, I think that good keywords are those with low competition and high searches. As I understand Google keyword tool, these keywords will have much more weight, cause less websites use them, but more people search them. Now, I'm working on: campigliohotelmilano.it. Most meta tags, headings of competitors of this website are not in line with SEO rules. However they have first page position. After spending some time on competitor analysis I conclude that the most important point for first page position is backlinks. So we need to work on it.
When you are planning to get into the search engine market with your business/website,you should well concerned about your competitors.Without having an idea over your competitors any marketing strategy and get into the market is wrong concept!Specially when you are doing search engine marketing strategy for your business,where competitors study plays entry level key role! First you have to understand who is your main competitors,why they are and how they are competing the marketing, the basic question is you have to find out before making a game plan for your search marketing plan and there are tools and services that provide backlink analysis for competitive websites, like HubSpot and Raven.
Check.. * Back links * Competitive Keywords * SERP's * PR * Uniqueness in Their services or Products Thats ok, Ok. Good Que. Keep it up. I hope you will get the answer.