Hello Guys, I want to ask a simple in Google analytics that what is "Bounce Rate" inside it and what is its role there? Thanks in advance!! Give proper suggestions.
Greetings Sangrai67. Bounce rate is defined as the percentage of visitors to a website who view only one page before leaving the site. This is a key metric to track and is a good indication of landing or entrance page's ability to monetize traffic to that page. This Bounce rate is calculated by the number of visits viewing one page divided by the total visitors entering that page. Bounce rate is associated with a defined period of time and is used to evaluate user engagement of a website and is, in a sense, related to another key engagement metric, pages/visit.
Bounce rate (sometimes confused with exit rate) is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.
Thanks techpageseo. I was amongst the people who taught that BOUNCE RATE is the exit rate. Now I know what it really is.
Bounce rate refers single page visits or visits in which the visitors left the your site. We can calculate to bounce as follow Bounce rate = total number of visits viewing only one page / total number of visits
A bounce occurs when a web site visitor only views a single page on a website, that is, the visitor leaves a site without visiting any other pages before a specified session-timeout occurs. There is no industry-standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software. The formula used to calculate bounce rate is: Bounce rate = total number of visits viewing only one page / total number of visits
Bounce Rate is a term used for the percentage of visitors who exit from your website from the entry page itself, i.e. they do not go to other pages of your website, and instead they go away form the very page of your site on which they landed. The unit which measures this phenomenon is called Bounce Rate. The term is derived from the bouncing of a rubber ball. If a ball bounces more, it has more chances of going away from a particular place or area to another place or area. This phenomenon is compared with the going away of the visitors from your site.
Bounce rate is only important in so much what you do with it, You might have a high rate because your site is poorly laid out, or the promise on the link that sent people to your site oversold it. It might also be that your bounce rate seems very poor, but by industry standards it is quite acceptable. Go to the benchmarks section of your GA and see how you are performing against your industry type. You might hate a high bounce rate, but if you optimize your page to appeal directly to a niche of people who are going to buy off you or signup to something, and the overall rate of the people who stay is high, then you have reached your objective. You just had to filter out the chaff first.
it depends on what you want to do with your site; if you want the visitors to stay and visit the content, you need a lower bounce rate if you want them to click on affliate links (or going to other sites when they visit yours) you need a higher bounce rate IMO the bounce rate we see on the stats is just for analysis on how visitors are interacting with the site, so there's no good or bad, like I said it depends on what you want your visitors to do
Normally bounce rate increases when users click on a particular page expecting to find something they hoped they would. If they do not find anything then they click away hence increasing the bounce rate. To decrease bounce rate you would want to better the content first.