How important is the anchor text?

Discussion in 'Search Engine Optimization' started by syd430, Apr 18, 2011.

  1. #1
    I just had 20 or so backlinks created but the anchor texts are irrelevant and useless. Would those links still give my site a boost in the rankings if:

    - searching for my site by its name, e.g "my site" ?
    - searching for my site using relevant keywords that are found on my site?

    Or have I stuffed this up because of the irrelevant anchor texts?

    (please note the URL in the links to my site is fine, just the anchor text for them is incorrect)

    Thanks
     
    Last edited: Apr 18, 2011
    syd430, Apr 18, 2011 IP
  2. sebasago

    sebasago Peon

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    #2
    You'll still get credit for every backlink, but not having the anchor text correct (or way off from what it's supposed to be) is a big negative.
     
    sebasago, Apr 18, 2011 IP
  3. syd430

    syd430 Member

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    #3
    What i did was instead of using something people would actually search, I combined keywords together and set it as the anchor text, like this:

    "keyword 1, keyword 2 & keyword 3"

    But realistically people would search just "keyword 1" or just "keyword 2", but not "keyword 1, keyword 2 & keyword 3", which is what i set the anchor text to.

    So the keywords are actually in the anchor text, but they are together in a sentence that no one would ever search for.

    So would the keywords still count in that anchor text?
     
    syd430, Apr 18, 2011 IP
  4. China_girl

    China_girl Well-Known Member

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    #4
    Well the anchor text is equally important for the keyword rankings, yes it would be better if they are targeted in few words rather than sentences. It is not like a major loss, however the value of your backlink would have had more additional advantage if it it is backed up with a proper anchor text.
     
    China_girl, Apr 18, 2011 IP
  5. Excel 8

    Excel 8 Guest

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    #5
    its very vital in targeting your keywords... it help bots and users to recognize what services your site is offering...
     
    Excel 8, Apr 18, 2011 IP
  6. jhnbrwn

    jhnbrwn Peon

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    #6
    if your not using proper keywords in your anchor text. although it would be effecient but not effective. the most important thing is that your site will not be listed against the specific keywords that relates to the nature of your site
     
    jhnbrwn, Apr 18, 2011 IP
  7. steevwalter

    steevwalter Peon

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    #7
    Anchor Text are the most important as well as the backlink's to your website. Anchor text are the main keyword for which we optimize our website. So it's very important to take care of the anchor text while optimizing for any website and the keyword must be the relevant with to the website content in anchor text to get a good output.
     
    steevwalter, Apr 18, 2011 IP
  8. SEO Tard

    SEO Tard Guest

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    #8
    Anchor text is the critical part of the backlink - if you have used the wrong anchor text, your link juice fails for that keyword, but could give you site a good authority from Google as it looks 'natural' :)
     
    SEO Tard, Apr 18, 2011 IP
  9. VRVirtual.Com

    VRVirtual.Com Guest

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    #9
    HuH! How you can relate to link juice with the anchor text?
    Anchor text is used to target a keyword for the following link or rather showing full URL of any page is good to show a name of the page using anchor text.
    Link juice will pass to the page any how no matter that link is anchored or not on the case if the link is do follow and the page where link is posted has good PR.
     
    Last edited: Apr 18, 2011
    VRVirtual.Com, Apr 18, 2011 IP
  10. SEO Tard

    SEO Tard Guest

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    #10
    Agree'd - sorry for the misinterpretation, been a long day! :)
     
    SEO Tard, Apr 18, 2011 IP
  11. georgescifo

    georgescifo Well-Known Member

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    #11
    Anchor text are useful in improving your overall search engine rankings. If you want to get improved ranking for a particular keyword, then using that keyword as an anchor text can help you in getting better search engine rankings.
     
    georgescifo, Apr 19, 2011 IP
  12. seo.vijay

    seo.vijay Member

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    #12
    yeah you are absolutely right..
     
    seo.vijay, Apr 19, 2011 IP
  13. Tessa_86

    Tessa_86 Peon

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    #13
    It also depends upon the source from where you are getting the backlink from.

    If your getting the backlink from relevant or authority sites without your targeted keyword as a anchor text it still has the great value rather than obtaining the link from directories or some other generic sites with your keyword as anchor text.
     
    Tessa_86, Apr 19, 2011 IP
  14. dcristo

    dcristo Illustrious Member

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    #14
    Keep it natural. So if you are targeting the keyword "blue widgets" alternate with links like "buy blue widgets" or "cheap blue widgets" etc.

    To answer your question, anchor text is fairly important. Although all backlinks will help boost the authority of your site, even if the anchor text is not relevant.
     
    dcristo, Apr 19, 2011 IP
  15. dataentryoutsourcing

    dataentryoutsourcing Peon

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    #15
    There are various ways to promote blogs like
    Anchor text is the hyperlinked words on the web page.It gives your visitors useful information about the content of the page you are linking to.
     
    dataentryoutsourcing, Apr 19, 2011 IP
  16. John Lewis sales

    John Lewis sales Peon

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    #16
    having optimized anchor text would be a plus for ranking
     
    John Lewis sales, Apr 19, 2011 IP
  17. mnaresh

    mnaresh Greenhorn

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    #17
    It recognize what services your site is offering.
     
    mnaresh, Apr 19, 2011 IP
  18. annamonique

    annamonique Peon

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    #18
    anchor text is as important as the backlink
     
    annamonique, Apr 19, 2011 IP
  19. rwsseo

    rwsseo Peon

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    #19
    Anchort text is important factor. You should use your targeted keyword as anchor text that helps to ranking.
     
    rwsseo, Apr 19, 2011 IP
  20. subburajacmic

    subburajacmic Peon

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    #20
    Anchor text is important for targeting keyword to particular page. Also this is helping to search engine to know about target keywords.
     
    subburajacmic, Apr 19, 2011 IP