Result #1 vs Result #10

Discussion in 'Traffic Analysis' started by ShytKicker, Oct 11, 2006.

  1. #1
    I have a website that is page 1, result #10 for a phrase that has over 100,000 overture. I get approx. 100 visitors per day from it.

    My question is, how many visitors would I get approx. if I were result #1 opposed to result #10 based on these traffic details?
     
    ShytKicker, Oct 11, 2006 IP
  2. hooperman

    hooperman Well-Known Member

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    #2
    T(#1) = F(T(#10))

    where T(#x) is traffic at position x and F is a completely unknown function.
     
    hooperman, Oct 12, 2006 IP
  3. Komodo Tale

    Komodo Tale Peon

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    #3
    This is a good question. There have been several estimates over the years, but the only hard numbers I can think of are from the AOL data set.

    Ranking Number 1 receives 42.1 percent of click throughs.
    Ranking Number 2 receives 11.9 percent of click throughs.
    Ranking Number 3 receives 8.5 percent of click throughs.
    Ranking Number 4 receives 6.1 percent of click throughs.
    Ranking Number 5 receives 4.9 percent of click throughs.
    Ranking Number 6 receives 4.1 percent of click throughs.
    Ranking Number 7 receives 3.4 percent of click throughs.
    Ranking Number 8 receives 3.0 percent of click throughs.
    Ranking Number 9 receives 2.8 percent of click throughs.
    Ranking Number 10 receives 3.0 percent of click throughs.

    Of course the Overture numbers are flawed so it is impossible to get an accurate count using their total. You are better off surveying your logs and extrapolating based on the number of visits you receive from your #10 spot.

    Data is from SEOBlackHat.
     
    Komodo Tale, Oct 12, 2006 IP
  4. LonnyFX

    LonnyFX Peon

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    #4
    I think it changes according to the keywords.. can't be too accurate if you ask me
     
    LonnyFX, Oct 12, 2006 IP
  5. flizz

    flizz Peon

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    #5
    It beyond our predictions... so we can't predict it with 100% accuracy
     
    flizz, Oct 12, 2006 IP
  6. Notting

    Notting Notable Member

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    #6
    depends how appealing the sites at the top are. IE good titles/description etc.

    Shows the importance of having a good title though
     
    Notting, Oct 12, 2006 IP
  7. ShytKicker

    ShytKicker Guest

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    #7
    Very nice find Komodo, that is exactly what I was looking for. I was just looking for an approximation.

    But the % from the term #1 and term #2 is huge! I didn't know it would be such a big gap. And quite interesting how spot #9 is worse than spot #10 on the average.
     
    ShytKicker, Oct 12, 2006 IP
  8. sterlingpixel

    sterlingpixel Peon

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    #8
    First two normally get the most hits, reason being people just click them, if they don't find what they want they actually start looking at the descriptions to see if theres any point.

    My thory anyway
     
    sterlingpixel, Oct 12, 2006 IP
  9. rliddle

    rliddle Peon

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    #9
    You would get considerably more, but remember a lot of directories rank high, and searchers skip over them, so effectively a 7th ranked page, could be the most hit.
     
    rliddle, Oct 12, 2006 IP
  10. fordsho

    fordsho Well-Known Member

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    #10
    Wow you guys are good!!
     
    fordsho, Oct 12, 2006 IP
  11. Burta

    Burta Well-Known Member

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    #11
    I would have thought there would be a lot more clickthroughs for the lower numbers than that!
     
    Burta, Oct 12, 2006 IP
  12. Bondat

    Bondat Peon

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    #12
    I think it depends on how competitive is the keywords and the site listed on top. If the site is really good you dont have to browse again to search for another site right? For example in a fansite I estimated that 80% of the people will click on the official website of an artist. The bottom line is it depends on the niche of the site. But yes, the stats provided up there is a good stats also. :)
     
    Bondat, Oct 12, 2006 IP
  13. svtmook

    svtmook Peon

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    #13
    7, the answer is 7
     
    svtmook, Oct 12, 2006 IP
  14. ShytKicker

    ShytKicker Guest

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    #14
    I have moved up to rank #8 since I started this thread. The results are very much as rank #10, maybe the improvement is a few uniques per day, but this data seems pretty accurate.
     
    ShytKicker, Oct 19, 2006 IP
  15. slapmatt

    slapmatt Well-Known Member

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    #15
    Very interesting thread. Will have to bookmark this one!
     
    slapmatt, Oct 20, 2006 IP
  16. Computer(Jew)

    Computer(Jew) Well-Known Member

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    #16
    A very targeted Adwords Ad that is positioned #1 gets me around 17% CTR , which is more than #2 .
    Just my 2c.
     
    Computer(Jew), Oct 20, 2006 IP
  17. shobber

    shobber Peon

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    #17
    I think it also depends on how your listing looks in the results. If my catchy title stands out then in theory it should get a higher %.
     
    shobber, Oct 20, 2006 IP
  18. wrkalot

    wrkalot Well-Known Member

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    #18
    I would also look at the Golden Triangle. It a visibilty study that shows where the eye goes. It say's it all IMO
     
    wrkalot, Oct 20, 2006 IP
  19. cmonline

    cmonline Peon

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    #19
    cmonline, Oct 20, 2006 IP
  20. BrianR2

    BrianR2 Guest

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    #20
    I wonder how the golden triangle would look if that screenshot included the ppc ads that are often at the top of the search results.
     
    BrianR2, Oct 20, 2006 IP