Alternative tag to the bold tag for SEO

Everyone knows that google gives more weightage to a page where the targetted keyword or keyphrase is in bold or underlined or italics. But doing that makes our blog or site looks spammy. So, is there any other tag which we can use instead of bold tag but the keyword will not look bold but still give the same weightage to google ?
Anyone Please help..

 

Take advantage of header tags.

 

Not really, an H3 tag will still bold and will give it more SEO juice. Nothing wrong with bolding, underlining, etc. its when you over do it and ruin the readers experience is when you have problems and might look spammy if you get manual review.

 

I agree with Contrarian....just don't spam the bold tag.

 

Dont make so many terms bold. And so it will not look spammy.

 

It means that there is no way I can highlight keywords to google without highlighting it to readers ?

 

<strong>Strong Tag maybe?</strong>

 

Why not using h2 - h6, and change the font size and style with css?

You can even show a h1 tag to your visitors as normal text!

 

I hope <strong> tag is what you are looking for??

 

Read carefully, TS is looking for the opposite

 

There is no other option but you can customize your bold, strong, h1 etc. tag with css.

 

@kevinnn, @Ajay Bhargava
What should I put in the CSS. My theme has a custom CSS box where I can add any new external custom CSS. Kindly help me how to change the size which you mentioned in your post as I have little knowledge regarding coding.

 

Add this to your 'already having' CSS code:
h1{
font-size: 12px;
font-weight:normal;
}

The last property makes sure that the h1 tag won't be bold.

 

Thanks a lot, Kevinnn.
Also, if I used this code, my post titles will also become unbold...Right??
Can I use this same code for h2 tags ? Also, do h3 to h6 have weightage in google SERP.
I am asking too much. But please kindly answer me, I really need help. Thanks in advance.

 

It means that there is no way I can highlight keywords to Google without highlighting it to readers ?

 

Ofcourse you can use them on every tag!

 

You need to set priorities with the content. If its not quality content then it won't make a slight bit of difference if you bold or underline your keywords.. You need to make sure the content first is useful to the reader.

I normally only use two tags in my content, H1 for the main title and H2 for subheadings. I've never really used bold tags on my keywords. Bolding your keywords is probably only 1% of your entire SEO effort. I'd spend more time on other things.

 

That's true, SEO starts with the content, but I suggest that our TS is aware of this and had already good content

 

Exactly Kevinn, My first priority is always good content. Keywords come after that.