What is CPM?

Discussion in 'Reporting & Stats' started by pilar, Oct 18, 2006.

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  1. #1
    I am running Adsense since june on several websites, but i still don't get CPM.

    I know it stands for Cost per million. One adsense ad on my website is generating for example: 6.203 pageviews/day and at "ECPM" i see an amount of 1,42. But what does it actually mean? Do receive that money as well? Really don't get it.

    Thanks in advance
     
    pilar, Oct 18, 2006 IP
  2. T0PS3O

    T0PS3O Feel Good PLC

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    #2
    No, it's Cost Per Mille. Per thousand.

    ECPM just tells you what yuo would be making if you ahd 1000 impressions, but you only get 6.
     
    T0PS3O, Oct 18, 2006 IP
  3. Deadlock

    Deadlock Active Member

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    #3
    He meant to say No, it's NOT cost per mille, it's per thousand. :)
     
    Deadlock, Oct 18, 2006 IP
  4. T0PS3O

    T0PS3O Feel Good PLC

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    #4
    No, he DID mean to say Cost Per Mille. Mille is latin for 1000. Know what a Millimetre is? A thousandth of a metre.
     
    T0PS3O, Oct 18, 2006 IP
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  5. Deadlock

    Deadlock Active Member

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    #5
    Ahh my bad, Yeah I know what it means. I just was skimming and skimmed completly wrong.
     
    Deadlock, Oct 18, 2006 IP
  6. pilar

    pilar Peon

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    #6
    sorry if i was not clear enough. It seems i even don't know the definition of CPM . So CPM means cost per mille? and mille is 1000? Well, in my example i have 6.203 pageviews, so i had to have the 1,42*6=$8,52... or am i wrong?
     
    pilar, Oct 18, 2006 IP
  7. T0PS3O

    T0PS3O Feel Good PLC

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    #7
    Roughly, you're right. But Google probably takes more into account.
     
    T0PS3O, Oct 18, 2006 IP
  8. Old Welsh Guy

    Old Welsh Guy Notable Member

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    #8
    Sort of right with the latin thing.. 'M' is actually the roman Numeral for 1,000 , but did indeed get its originas from Latin Mille
     
    Old Welsh Guy, Oct 18, 2006 IP
  9. T0PS3O

    T0PS3O Feel Good PLC

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    #9
    I guess you're old enough to actually have spoken the lingo back in the days :D
     
    T0PS3O, Oct 18, 2006 IP
  10. pilar

    pilar Peon

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    #10
    But the point is I don't receive any money of the CPM. Just from the clicks..
     
    pilar, Oct 18, 2006 IP
  11. T0PS3O

    T0PS3O Feel Good PLC

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    #11
    You don't know whether a particular ad is CPM or CPC. If you have 6K impressions, no clicks and no money, it's not a CPM ad.

    BTW FCB are going down tonight :D
     
    T0PS3O, Oct 18, 2006 IP
  12. pilar

    pilar Peon

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    #12
    Defenitely not! Ronaldinho 0-1, Messi 0-2, Robben 1-2, Xavi 1-3 (i hope) :p
     
    pilar, Oct 18, 2006 IP
  13. Old Welsh Guy

    Old Welsh Guy Notable Member

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    #13
    I optimised the greek alphabet long before those pesky Romans came around :D
     
    Old Welsh Guy, Oct 18, 2006 IP
  14. imnajam

    imnajam Well-Known Member

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    #14
    Cost Per M

    M=1,000 in roman numbers
     
    imnajam, Oct 18, 2006 IP
  15. Old Welsh Guy

    Old Welsh Guy Notable Member

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    #15
    I sais that 6 posts back ;)
     
    Old Welsh Guy, Oct 19, 2006 IP
  16. bizmart

    bizmart Active Member

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    #16
    He meant to say "I said that VI posts back"
     
    bizmart, Oct 19, 2006 IP
  17. Old Welsh Guy

    Old Welsh Guy Notable Member

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    #17
    mice one :D
     
    Old Welsh Guy, Oct 22, 2006 IP
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