It's a keyword analysis tool. It tells you how to uncover (in it's own terms) "gold nugget" search terms. IMHO if you need such a tool, you are in the wrong business.
This scam link is appearing in other threads - such as http://forums.digitalpoint.com/showthread.php?t=2114172 The site owner may be making only $7 for copies he sells - but provides no contact info and you obviously won't be getting a legal copy.