Is Your Niche Showing?

Discussion in 'General Marketing' started by The Niche Man, Mar 15, 2011.

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  1. #1
    Many marketing experts stress the importance of having a U.S.P or Unique Selling Proposition. I display mine by doing the things my competition hates to do.

    How do you display your uniqueness or how do you separate yourself from your competition?

    Any examples, steps or general ideas appreciated.
     
    The Niche Man, Mar 15, 2011 IP
  2. alamest

    alamest Well-Known Member

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    #2
    The uniqueness what you have to provide is show the people who will come your website, tell them about your self by providing the about me page so people can read about it and trust it.

    Put down honest about me page..don't go and say that your are expert on your niche and providing wide lies..no tell just provide accurate information about yourself..

    I hope this helps.

    Thanks
    Alam
     
    alamest, Mar 15, 2011 IP
  3. dscurlock

    dscurlock Prominent Member

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    #3
    Do people actually read that stuff?

    Its like saying people also read privacy, and TOS, and we know very few read this stuff
    until something goes wrong, and then they may read the tos or something....
     
    dscurlock, Mar 15, 2011 IP
  4. alamest

    alamest Well-Known Member

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    #4
    Suppose you have 100 visitors and out of them 10 visitors want to read the privacy policy and who is behind the website
    and how do you know that 10 visitors will not buy what you recommend.

    Because if you check the conversion ratio is very low and from that 10 visitor they might find somewhere which will make comfortable to buy staff..

    In now internet marketing generation, everything is important..we need to provide valuable things to the visitors and build relationship with them..

    I hope you got my point..

    Thanks
    Alam
     
    alamest, Mar 15, 2011 IP
  5. Crossroad

    Crossroad Peon

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    #5
    A great way to put a human personality and uniqueness to your website is on Twitter. Tweeting stuff that isn't always promotional and is just for fun, or talks about your day, will make people feel that they're associating with a real person, and not just a stone-faced website.

    That being said, don't get your personality confused with your USP! Having a personality is not a "unique selling proposition". They're two different things.
     
    Crossroad, Mar 15, 2011 IP
  6. jisaacs1207

    jisaacs1207 Active Member

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    #6
    Defnitely try social networks and build up some identity friends there.
     
    jisaacs1207, Mar 15, 2011 IP
  7. vnsmith

    vnsmith Peon

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    #7
    build your sites reputation.. and by doing so you can use social networks. make a good impression in their and put everything the people have to know about what your niche is about.
     
    vnsmith, Mar 15, 2011 IP
  8. ForgottenCreature

    ForgottenCreature Notable Member

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    #8
    The best way to seperate yourself from your competition - is to do things that they don't do, like, do extra promotion - and build links. Also, uniqueness is a great factor of one's niche success.
     
    ForgottenCreature, Mar 16, 2011 IP