Billing Summary: 32 clicks, £8. Campaign Summary: 0 clicks.

Discussion in 'Google AdWords' started by junebob, Mar 9, 2011.

  1. #1
    Hi,

    This is my first post. I am currently trying to get a travel website off the ground.

    I've just started with Google adwords, and read a fair bit. But, as with many popular search terms, wading through millions of pages, of which 99.999% are completely useless, to get a particular piece of information is quite frustrating and time consuming so maybe someone here can help me out.

    I created a campaign, picked some key words, played around with all the variables and set it off.
    But when I visit my adwords home page, every single field is 0. Clicks, impressions, everything.
    However, if I visit my Billing Summary, it says 32 clicks, £8.09 charges.

    How long does it take for the stats of what has happened in the past 24 hours to appear on my campain pages so I can work out what is happening? Because I've now paid £8.09 and have had 0 return in terms of activity on the webpage I am advertising.

    So, I've now paused the campaign until I get some analytics.

    Any suggestions as to what is happening?

    Thanks in advance.
    -Rob
     
    junebob, Mar 9, 2011 IP
  2. junebob

    junebob Peon

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    #2
    Amazing. I've spent the past 4 hours trying to work this out before finally posting on a forum, and within 5 minutes of posting... I work it out!!!

    For other people, who may be as dumb as me... the campaign stats page was showing results for the past 7 days. Except it didn't include today!. So changing the date to show todays results suddenly makes all the stats appear.
     
    junebob, Mar 9, 2011 IP
  3. SEO-WATCH

    SEO-WATCH Well-Known Member

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    #3
    Ha ha ha your a funny guy. I was about to telling you that you might forgot something.
     
    SEO-WATCH, Mar 9, 2011 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    I was just about to suggest you check the time frame you selected. It's a common mistake to make. Note that it makes little sense to check the current day's stats. They are not real-time for one thing and not all the data is updated at the same time. The clicks may be updated before the impressions. So you could see a group's or campaign's CTR seemingly experience huge jumps from one hour to the next because of that.
     
    Lucid Web Marketing, Mar 9, 2011 IP
  5. markgmktg

    markgmktg Peon

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    #5
    Yeah heh, that's how your Adwords account is configured first time when it's new but obviously you can adjust these settings yourself now :)
    Also the data reporting isn't real-time on Adwords, I think there's like a 2-3 hour gap on clicks, impressions and all stuff but that also depends on the volume you're getting though their traffic.
    Sometimes it might show up faster, and sometimes slower.
     
    markgmktg, Mar 9, 2011 IP