Looks like traffic went up for my big games site along with higher SERPs. Along the lines earnings increased as well.
This is indeed a awesome change that google has made which will make the search result more genuine. Content firms are exploiting the search engines since from the birth of Google. Hats off to BLEKKO who initiated this strategy of avoiding content firm. I congrats Google from the core of my heart to take such a bold step. Hoping to make search more better.
The 11.8% number may be true overall, but among commercial keywords it seems like many times that. Not sure about the exact number but I could run the data.