Blog titles (website name) are now considered duplicate content?

Discussion in 'Blogging' started by knight1, Feb 24, 2011.

  1. #1
    I've just noticed this lately, but it seems just about everyone who has a blog, still includes their blog title (website name) in all of their posts, pages, categories, tags and etc...

    If you look at the top left corner of your screen when you're on a blog page, you'll notice the post title | blog title or (site name) - then whatever browser you're using. If this is the case, then chances are this is what shows up in the serp's too, excluding your browser type.

    If you think about it, this would be considered duplicate content. Every single page of your blog includes the blog title, that can't be good for seo.

    Back in the day, many experts put their blog title (website name) in every page for branding purposes. But now many of them are saying this isn't good, and considered duplicate content in the search engine eyes.

    I did some searching and it seems just about every authoritative blogger and expert removed their blog title's from the pages of their blogs. Have a look for yourself.

    Anyways, I'm removing all of mine. What are your thoughts on this matter?
     
    knight1, Feb 24, 2011 IP
  2. Dodger

    Dodger Peon

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    #2
    It is not considered "duplicate content", so that is a little misleading when you mention it in that light.

    There is probably some debate on whether or not this will effect SEO. You mentioned branding, and there is some merit in having a brand name appear in the SERPS if the post title is short enough to allow it. SERP titles are finite, at around 75-80 characters and that part may get truncated.

    If their are targeted theme keywords in this blog name, they could help. The position is on the end. Some theorize that keywords towards the front of the title are more important than trailing keywords are, so just how much the brand/blogname keywords will help or degrade the over-all efficacy of the title is a matter of opinion.

    Branding aside, I would agree that short worded and keyword targeted titles are probably best for SEO. The title is without a doubt the most important element of the page, with good reason. Next in line would be page headings, starting with H1.

    Some themes will only show the blog name and description on the home page, and leave it off on all others. SEO plugins give you the option to do so. Another thing that some themes do is set the header logo/title to an H1 element with post list titles as H2. On single posts and pages, that same header logo/title is set to a standard DIV while the page/post heading is set to H1. This is common across most theme frameworks such as Hybrid, Thesis, Genesis, et al.
     
    Dodger, Feb 24, 2011 IP
  3. ThemePals

    ThemePals Member

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    #3
    I don't see any duplicate content issue in Post/page title | Blog title/site name construction. Taking into consideration that Post/page titles is (or at least recommended to be) unique for all the pages and major SEs consider approximately first 70 characters, Your post/page title can be even longer. So the tail ending with | Your blog's url won't be considered at all in some cases.
     
    ThemePals, Feb 25, 2011 IP
  4. EngineerofSuccess

    EngineerofSuccess Well-Known Member

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    #4
    How is that considered duplicate content to Google and other major search engines?
     
    EngineerofSuccess, Feb 25, 2011 IP
  5. Dodger

    Dodger Peon

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    #5
    Don't confuse what is in the entirety of the Title with what you see in a SERP "snippet" of the Title. Just because a search engine truncates the Title, this does not mean that they are not considering all of the Title. It is theorized that they DO consider words toward the front of the Title more important than words on the end.
     
    Dodger, Feb 25, 2011 IP
  6. ThemePals

    ThemePals Member

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    #6
    I don't. What about onethousandkeywordsstaffing in tiltle? Does it make sense to do [Page title [e.g. lotsofspaces] | keyword | keyword | keyword | keyword]?

    I do think the same way and try to place targeted keywords on the first place where this is possible (not to harm readability and sense, of course). It's not the main on-page optimization factor, but? "Who knows?"
     
    ThemePals, Feb 25, 2011 IP
  7. sguduru

    sguduru Greenhorn

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    #7
    it is not duplicate content if you use same title for all pages but it is better to have different title for each page as search engines will look into the title of the page.
     
    sguduru, Feb 25, 2011 IP
  8. Dodger

    Dodger Peon

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    #8
    Well, that is another topic altogether.

    Semantically, the Title is the most important. These are pages of text with titles, headings, and content. They should have structure and the search engines read that structure and place special emphasis on little things like that. That is why Titles are very important, not only in defining what is in the page but as the snippet itself in the SERP. But what do I know?
     
    Dodger, Feb 25, 2011 IP