You mean Google website optimizer? it's a free website testing tool, there's a complete tutorial from google here https://www.google.com/analytics/siteopt/splash?hl=en
yes i think he is talking about website optimizer by google: www.google.com/websiteoptimizer to know more about the site just visit it..
Split testing software provides a powerful technique for increasing your website’s conversion rate (that’s its ability to turn visitors into customers). It is used by many of the web’s most powerful companies, including Amazon and Google. Here’s our essential guide to increasing your conversion rate—it contains 108 simple techniques for growing your business.
It allows webmasters to test the different combination of content of the website for better conversion ratio.
I use that split test.. a/b testing... if you want to test two versions of a sales page or landing page to see which one will work better.. long time not even opened that.. its a must when designing sites..