Hi everybody, I am going to start a website for the food and supplement products that I will be creating. To start I am going to have just 1 product, and slowly add more products. Option1: For the website, I was thinking to use Magento because of the multi store front feature and creating individual 1 product websites for each of the products I will be creating. Option2: Use Bigcommerce as a hosted solution and creating individual landing pages for each product. What are your guys thoughts on which platform I should use? Also do you think I should just use 1 website, with all my products on it in the future, or just use multiple single page websites for SEO purposes. Your input is greatly appreciated.
You might consider doing the following which I've seen other people do. First, create a .com site where you will list everything. Then, create a number of .info sites to redirect to the individual page. So say you sell vitamin a & vitamin q, each vitamin will have a separate page on the .com site, but on your .info site it will link back to the appropriate page. Let's say your site is foodandsupplements.com you could then create vitamina.info & vitaminq.info & have them redirect to foodandsupplements.com/vitamina/ & foodandsupplements.com/vitaminq/ respectively. I've seen a lot of people use redirect sites like that to peddle their products, so it might work for you.
Hello, One thing to consider is your promotion. If you are going to do a lot of PPC and other means of paid promotion a single page for each product might be okay. Having a large site full of great content will be your best choice for organic traffic. In my opinion it's best to have a site in which people can visit for quality information first where you can build trust, then sell to them later.
The trouble with many single page websites is that you have to do separate SEO work for each one of them and once someone has visited one, they leave. If you have one website with multiple pages then people are more likely to spend more time there and also to visit again in the future.
One website with multiple pages serves as a complete package. people won't be visiting all if ever they checked one or two but if it just in a page then possibility is they will be curious and roam around the website.
MrMins is right, that model of a hub site, or parent site, and multiple "child" sites is a popular model. As long as the products are related in a central theme, you'll do okay. And your content can interlink with each other. It makes promoting the complete pkg a bit easier than having separate sites.
Thanks for all of your input. I think I'll try and go for 1 website with multiple landing pages. One of my concerns is some of the products in the future won't be related to each other. Its going to seem a bit random in terms of a product line. The general theme is supplements and food products, but it isn't a very tightly integrated product line niche. It seems easier to get a single page that is targeting a niche a higher SEO ranking. Please correct me if I'm wrong about this.
I will plan on using magento, do you know a good content management system, that integrates will with magento?
I completely agree. It's pointless redirecting domains if the source domain is not going to be sending any traffic. Just because its a keyword domain doesn't mean it will help with SEO if you do nothing with it but simply redirect it.