Hello again DP, it has been a while since my last post (2008 I think...).. anyway, I have been planning my micro job website for a while. I have decided to enter in to this market because is has grown so fast in the recent months. I know of about 5 big players in this market, and I hope that there is still space for me. So far, I have: - bought some good hosting - bought a fantastic domain FiverJobs.com - used a fiverr clone script, uploaded and changed some of the settings This has given me the basics of the website. What I now need to do is build up traffic. It has been a long while since I have needed to do this. So I ask the people of DP to lend a helping hand Where would the best place to get backlinks be? should I use PPC? Should I change the look and style of the website? I am also thinking of having a free section, for freebies and so on. My other tactic is to gain a lot of local marketing, as I live in London i think there is a big enough base to start off with before any major expansion. Any thoughts?
I think at first a majority of your traffic for this type of site will be done by having you visit forums that are relevant to what you are marketing, so a lot of IM forums and such...you should also think of putting together a small report and giving it away for free to people...with a link to your site. Another thought would be the possibility of opening up an affiliate program, and letting them give away the small report virally...Will your site have a start up fee or any upsells?
Fiverr is very big and you're basically copying them from their idea right down to their look. You're going to need to lot of marketing money if you're going to eat into their business/ With sites like fiverr (or eBay), they only work if there are a lot of buyers and sellers and getting those buyers and sellers does not come cheap.
@Steve Marino - This is my point. I'm not trying to compete with fiverr directly. My plan is to mainly take London as my market. Imagine just the London section of craigslist or gumtree. The other copy-cat sites use the exact same script as this, so I'm not too bothered about that. @Storyteller - Thank you for your advice, you have given me some great ideas. What do you mean by a report? And yes, I think I will use affiliate methods, I'll have to see how to implement it though. Also what do you mean by start up fees and upsells?
I think using Google Adwords would be a good thing for your new site. Use some catchy tag lines. Also, advertise on webmasters related forum which have members which could be interested in your website.
Here's a thought - come up with a unique idea. Just copying the idea of a successful website wont get you anywhere unless your website can offer something useful which fiverr.com does not.
Hmm, Adwords seems very pricey, currently I don't really have any budget. Although I do have about £200 worth of coupons. Facebook, Google, Bing and so on. Something I have been doing is looking at the source code of other competitors, and NONE of them have changed their meta keywords. And one keyword i think i will target is "micro jobs" or something along the lines, I think search engine rankings and viral marketing will be my method of traffic. IM forums seem like a good tactic, and offline marketing, local ads and so on. Thanks for your 2 cents
Lol, I am targeting London, and then the UK. I also allow for free "gigs" which NONE of the other sites do. As I said before, it's sort of like the London section of craigslist.
You know what... some of the best companies copy other people's idea and make it better. There is nothing wrong with taking something and running with it. Why not use people on Fiverr to do marketing for your site. Spend a few hundred dollars on getting the top people on Fiverr to do stuff for you! I would say, yes to PPC, but for obscure terms like "lawnmowing" etc not just generic jobs. Also I would use SEO to focus on ranking for smaller niches like "actors for youtube clips" etc which would be easier to rank for. Lastly, I would say, get out there and advertise. Stick up posters next to other posters on boards that say something like "sick of sticking up posters? get someone else to do it for $5" etc
Good points steers82! @ardley216 By fees I meant will you charge to join as a participant, and upsells, if there are anything else that can be purchased or offered on the site, that would attract affiliates. The report would be something that contains useful but incomplete information, content that you would use to presell visitors. Spread the report around and have it contain resources to making money online, and one of those resources would be your site. Give rights to others to either give it away or sell it for 100% of the profit, because all you are interested in with this is getting people to come check out and join your site. You also might want to have keywords that have London in it, like "London Micro jobs" or even "London jobs", that would help geographically attract visitors to your site. You don't want visitors from Canada or the US visiting your site if it is for Londoners....
Thank you! There are some awesome ideas there. I have done some research into other Fiverr copy-cats, and I will be offering my services on there, directing them to my website. I will try to make it very efficient. I have also had a look into very defined keywords like youtube actors and so on. I think going through Fiverr looking at popular services/wants and using them as keywords. I will also plan my offline marketing carefully! Thank you again.
It's free to join, it's also very quick to join, just 4 fields and an email confirmation. The only sale is when someone buys a service, and I keep 20%. I think I will definitely make an ebook of some form, I will sell it for something cheapish, and Affiliate it through ClickBank. I will make a separate site to market it for the buyers. Another idea I had was to create a landing page which will explain in 10 words on "how to make £50 a day" for example. That will work very well with PPC.